Employer Branding

Customizing Your EVP to The Candidate Journey

I’d be very surprised if you had never used a 3M product at some point in your life. It’s probably best known for its tapes and adhesives, and possibly the trusted post-it note. But this global company has got its fingers in a lot of pies from healthcare to science, technology to automotive and the list goes on and on.

Today the company operates with over 93,000 employees around the globe, has a median employee tenure of 10 years, and launches approximately 1,000 new products each year.

We’ve been speaking to Kyle Thompson who is the People & Culture Marketing and Communications Manager at 3M.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

  • Why they don’t just have one EVP
  • Why they don’t sit within the HR department
  • What #Lifeat3M means and what a 3Mer is
  • About his tips on storytelling
  • Why they champion under-represented communities

You can connect with Kyle here.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.