Employer Branding

Creating Chemistry Between New Talent and Your Brand

While most people’s first impression of a chemicals products company is that it’s full of people in white coats and safety goggles, you’ll be surprised to know that that’s not the case at all.

We’ve been chatting with a large chemical products company about talent attraction and what they do to overcome common challenges that arise while implementing employer branding strategies.

One of the people responsible for that is Kate Klingman, who is the Employer Branding Strategist at BASF – North America.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

  • What its biggest talent challenges are
  • How they work in tandem as a global employer with their base in Germany
  • What #belongatBASF means
  • Why they started capitalizing on moments in line with their EVP
  • What they do to try and employ more women

You can connect with Kate here.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.