Talent Acquisition

A Guide to Content Marketing for Recruiters

As a recruiter, what type of content should you be putting out online? And what is your company doing to create interesting content for your target audience?

Great content leads to a stronger brand online, both your personal brand as a recruiter and your company’s brand as an agency/employer. As our friends at CopyBlogger write:

“Branding isn’t your company name. It’s not a tag line. It’s not a logo. Branding is just another name for creating a perception. When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about that product once it comes to market. A brand is a promise. It’s an expectation of an experience.”

The easy pieces of content to create include:

  • Updates on Twitter, LinkedIn, Facebook
  • Press releases (short news pieces)
  • Blog posts
  • White papers (typically a compilation of blog posts)
  • Images (Instagram is a great place for this, as well as Flickr)
  • Infographics (see below)
  • Slideshows (try SlideShare for this)
  • Video (try YouTube, Vine or Instagram)

The more advanced content will get more interest but also requires more effort:

  • Podcasts (try SoundCloudAudioBoo)
  • Podcastfeed (iTunes)
  • Music (not sure if applicable to recruitment)
  • Animation (typically when you have s product or service to explain)
  • Webinars (great for gathering emails, try GoToMeeting or even Google Hangouts)
  • Apps (if you have the resources)
  • Games (mainly for large employers)

What content marketing do you use? Please let us know in the comments!

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.