GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge.…
Category: Talent Acquisition
Struggling to attract the right talent? The Employer Brand Index can help you to understand strengths and weaknesses of your company as an employer.
Certainly, many candidates – whether a first-timer or someone looking for a better job than their current one – already have a target company they would like to work for. This is actually a good thing since it helps narrow job-hunting efforts, allowing for preparation for the interview and anticipate all related questions regarding their…
When did you last do an internet search of your company to find out what content is out there for your future employees to read? Have you ever adjusted your content strategy so that you can share the right information about your company? Compelling content is probably one of the most important elements of employer branding. Our panel…
I have worked in-house and agency side for over 20 years so I know that all internal recruiters are gate keeping pen-pushers, and agency recruiters are hustlers. Of course, this is an exaggerated misnomer, however the friction felt between the internal and external recruiter is often down to poor communication, miscommunication and mistrust! Here is…
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Recruit Fans, NOT Candidates!
Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction. Listen to the interview with Steve below, keep reading for a summary and make sure you subscribe to the Employer Branding…