It’s difficult not to drown in the vast, fast-moving sea of content out there. We know that using social media is key for employer branding, but if you’re trying to sell your company as a great employer, and reach potential candidates natively, you’ve got to have a strategy in place that’ll get your messages noticed. I’ve…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
I have been fortunate enough to travel to many countries and work with professionals from various industries and backgrounds. No matter where in the world I am, there is a certain type of person who always stands out to me. There’s something special about them. It’s hard to put you’re finger on what it is, but you can’t help…
Picture a fairly average Saturday: You wake up in your rented Airbnb, make breakfast, and hail an Uber to do some exploring. You head back “home” but are wiped out, so you order some dinner through your Postmates app. Easy as 1, 2, 3. Before you check out the next day, you worry about losing…
My interest was piqued recently by sight of an article about anthropology at work suggesting that “leaders should consider themselves an anthropologist of human culture”. It lead me to ponder whether or not management is a science or an art. Obviously the answer is both, but I think Drucker may be spot on when he suggests…
Let’s face it, in today’s world we expect to get loads of information in an expedient manner about whatever decision we are currently facing. Think back to the last time you tried a new restaurant. Did you use Yelp? Did you check out their menu and pricing? I know I did. When I bought my…
This article is sponsored by Dropbox, see their open positions here. It’s been just over a year since I was handed the keys to Dropbox’s brand new UK Office in central London. I walked into our then tiny, empty space with the two main components of my mission at the front of my mind: Build a…
One of the hottest topics in the world of recruitment is engagement. This trend is primarily driven by in-house recruiters and managers as a method of finding and retaining talent pools which are interested and engaged by their companies’ brand. In-house recruitment professionals have realised that it is not sufficient to attract candidates and then ignore…
Motivating employees can be hard. With so many theories, ideologies and processes, it can often seem quite a complicated task. But forget about Maslow’s Hierarchy and any weird Freudian ideas, we’ve got 3 simple ways that you can transform your workplace into a haven of productivity. 1) Humanise Having a ‘human workplace’ can change the…
We are half way through the year, already! So now is a great time to take a look at who is receiving the biggest wage increases of 2016, which industries are thriving and which are looking to grow over the next few months and years. Lucas Blake have assessed the situation and put together the…