Whether you’re a recruiter, HR professional or owner of a business – you know that the brand you represent is going to help you attract the right employees. Robert Jones is a strategist at Wolff Olins where he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. With a wealth of branding…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
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The Importance of Soft Skills
Soft skills are becoming increasingly vital to employers when differentiating between candidates with similar experience and education. Be it team spirit, communication skills or being a quick-thinker, expressing and demonstrating the right soft skills can make hopeful applicants stand out from the crowd. In the competitive hiring environment, employers are asking and looking for certain…
Now unless your office is based in North Korea, we all expect to have a little bit of a laugh within our workplace – otherwise what dull place it would be. Especially as you spend a third of your day there. So you’ll be pleased to know that humour in the workplace is a good…
The latest tech buzzword is Virtual Reality (VR), and it’s set to change everything. To really understand the scale of VR in our future, think of it as an interface rather than a gadget, offering new ways of seeing, experiencing and interacting with the world. VR has the potential to revolutionize media, economy, how we…
AI, Gamification and even blind applications are just some of the ways companies have tried to banish bias from the recruitment process. Ultimately the hiring process is finally decided by a human so is it possible not to have any bias in the recruitment process? Our panel of diversity and inclusion experts are back to…
Motivating your staff can often be one of the hardest things to do – unless you throw cash at them to work better but then there is a risk of employee-fatigue. Well a recent survey by the workplace consultants at Peldon Rose saw a fifth of workers admit that their office environment actually hinders their…
John’s flight arrives on-time at Regan National Airport in Washington, D.C. The only problem is, his luggage doesn’t. Ordinarily, this would be a hassle, yes, but today this could be a life-changing concern since John has a job interview tomorrow at Capital One’s headquarters and he can’t very well show up in his ripped jeans…
Most of us can probably agree that coming up against competition brings out a very different side to our personalities. Rivalries for promotions, pitches or new roles can push us to be more productive and to produce stronger work. Experts believe that being competitive in business drives creativity and helps refine skills like a willingness to…
To get a Canadian perspective on the world of employer branding, we sat down with Estela Vazquez Perez to understand the approach she has taken to help maintain Royal Bank of Canada’s high performance culture. Have a listen our chat below or read on if you want a full summary of our conversation, and don’t…