Gen Z (iGen or Centennials) is the generation that comes after Millennials and includes people that have been born after 1996. Some of them are already 21 years old, therefore entering the workforce and challenging all of our assumptions of how to treat employees and what to expect from them. Their defining characteristics, as shown by…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Tech companies and corporate culture – do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Have a listen below and be sure to subscribe to the Employer Branding Podcast. In this episode…
It was once thought of as the best way to ensure a diverse and inclusive workforce. Jobs and programs aimed just at one specific group to ensure only applicants from those backgrounds would apply and therefore helping companies meet their diversity quotas. The practise has now been made unlawful but there are other means and…
Ryan Kellogg is a veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realized the military has a very strong culture, something that was very different when transitioning into civilian life. Have a listen below or keep reading to learn more about corporate culture and how it…
Newspaper job adverts are dead, long live radio! Radio talent attraction is dead, long live job boards! Job boards are dead, long live LinkedIn! LinkedIn is dead, long live… Ok, I know LinkedIn is far from dead, but the way many recruiters have used it, it may just be dying out with new changes. So, what’s next? There…
With A-Level and GCSE results out this month, and university students graduating this summer, a new pool of talent will be entering the workforce. How can employers look to successfully attract and retain this new generation? Having previously written about Generation Z’s expectations of the working world one of the key themes we are continuing…
There is nothing than worse than being prevented from delivering your very best, no matter how good your intentions. Diversity is a hot topic and every organisation is striving to get it right. But what can possibly get in the way? Believe it or not there are a number of barriers which can stop you…
With video representing 74% of all online traffic, video content really does rule the internet waves. So it’s no wonder more and more companies are tapping in with employer branding videos to enhance their profile and attract top talent. Employer brand videos are a great way to engage prospecting applicants and communicate your company’s story,…
The time has come for Generation Z to enter the workplace. That’s an estimated 73 million new professionals to prepare for, and it’s not going to be easy. Just like every generation of people, they have their own preferences, outlooks, and conditions that make them unique. The term Generation Z, or iGeneration, is classified as…