Employer branding is critical to the recruitment process. Companies need to differentiate between their consumer brand and their employer brand if they genuinely want to attract the right candidate for them, as well as engage their existing employees. But before we go into the nitty-gritty of employer branding ourselves, we’ll let our panel of employer…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
The words ‘Home’ and ‘Dare’ are two very important aspects of what makes Allianz an attractive prospective employer. The brand has been around for almost 120 years they are still striving to improve, innovate and change what the company is all about. This is a challenge any candidate would want to be a part of.…
HR is constantly evolving, with so many organizations constantly collecting data on employees’ activities and performance. What is found is that most of these trends involve data mining. Based on research conducted by Hogan Assessments and the University College London, there are 5 significant trends that look very likely to shape how we assess employees…
Sponsored by Jobbio So much of our lives are taken up with work that at the very least we should be able to derive some pleasure or reward from it. A salary isn’t enough, our jobs should challenge us, motivate us and ultimately contribute to our overall happiness. But what makes people happy at work?…
More and more businesses are transforming to meet the demands of our digital-centric world. Siemens is among many leading the push toward digitalization and they have had to evolve their employer branding efforts to meet talent and culture expectations. This week we’re with Chris Knorn, Siemens’ Global Director of Employer Branding, to get an understanding of how…
Employees are working remotely more than ever today, whether that be from home, a coffeehouse, or a solar-powered van pointed at the horizon. But for all the perks of working in pajamas, there are potential downsides. Our latest study shows remote employees feel undervalued more often than their on-site colleagues. Specifically, remote employees more frequently…
A third of Brits make New Year’s resolutions, and while hitting the gym or kicking that smoking habit to the curb often top the list, the promise of applying for a new job or pursuing a new career path is top of many people’s New Year’s Resolution wish lists. But which month actually gives your…
Sponsored by SMRS There was an interesting detail in the LinkedIn 2017 Global Trends survey, recently released, around the disconnect between what’s desirable and what’s doable. Among the recruiters surveyed, when asked to name one thing they wanted to spend more budget on, number one was employer branding. In fact, if money were no object,…
This week we’re speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We chat with Kerstin Wagner, Head of Talent Acquisition at Deutsche Bahn. She is responsible for employer branding and…