In 2015, The New York Times investigated work conditions in America’s eighth largest Fortune 500 company: Amazon. As soon as the exposé was published, the world was shocked to discover that the working environment in Jeff Bezos’ Goliath was, as the newspaper described it, “bruising”. Since then, the idea of a company culture has taken…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
I’ve just read an article (well worth a read) which had me saying “yes!” out loud. It was great to see someone I admire in this space pushing the message of the importance of engaging leadership to drive real change in gender balance. Engaging leadership is a critical element to driving real change in gender…
Many people don’t realize what a powerful tool aromatherapy can be. Scents are tied directly to the part of the brain that is linked to memory and emotion, so scents can influence both. This can work very well in the business world, influencing employees to work harder, retain more information or stay alert. In fact,…
We all know that a business is only as successful as the people running it. Employees are every company’s most valuable asset, and every employer has their own unique list of must-haves and nice-to-haves when hiring. Some are universal (detail orientation, good communication skills, ability to take direction), while others are specific to the role…
Money makes the world go round. Well not literally but the more you have the more you can do… right? Wrong, these days you can do anything on a small budget and recruitment marketing is no exception. There are lots of ways you can achieve the results you want without thousands in your coffers. Don’t…