The mental health crisis amongst university students is extremely worrying, but it is often forgotten that graduates can struggle post-university once they’ve entered the workforce, too. Whilst there is clearly still work to be done to ensure students are receiving adequate support at university, there is, even more, to be done to ensure graduates are…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
We are, on average, living longer, and demographic changes will have implications in all areas of life. The aging workforce will soon become one of the main challenges facing organizations. What people want from work is broadly consistent across generations but some older workers may be much less likely to have had opportunities for training,…
We bring you yet another panel of ten experts and this time we’re talking all things recruitment marketing. But what is recruitment marketing I hear you say? I mean, it sounds pretty obvious going by its title but is it? We asked our experts to give us their own definition of it, see if you agree.…
Sponsored by MightyRecruiter “Trust, but verify” is a time-tested and effective way to do business. That holds especially true with top candidates as they reach the stage of being cleared for hire. It’s the nature of the job market for candidates to cast themselves in the best possible light to the broadest group of potential…
A bad hire can be one of the most expensive decisions you can make, especially for the programmers in IT. The individual programming mistake can be costly, but the behaviors of the software developer can be even more costly. Just take the example of the person responsible for the bad design affecting the iPhone 4’s…
Southwest Airlines is a major American airline headquartered in Dallas, Texas, and the world’s largest low-cost carrier. It’s also famous for its people-centric approach and above all, its culture. What’s the secret sauce behind the enviable employer brand of Southwest Airlines? Find out in our latest piece with their People Director, Shari Conway. A servant leader…
Getting to the office at the crack of dawn and leaving late is possibly an extra signaling exercising of one’s dedication, in preference to it being an effective use of time. The idea of running 5 days every week with two-day weekends and some weeks of annual holiday is simply something human beings receive. But…
This piece isn’t just about evaluating the impact open offices have on employee morale, productivity, and communication. Because even though almost three quarters of companies in the US have an open office plan of some sort and industry leaders like Facebook have embraced the trend as collaboration Utopia, robust research led by credible sources like Harvard…
Categories
Building an Employer Brand Team
Building an employer brand team from scratch is hard work, especially when your organization recruits globally. I’ve found that most employer brand program owners are a team of one, maybe two people. These are the project managers, who seek out partnerships internally, usually with HR, marketing, and PR, to get the work done. Some of…