Have you embraced Snapchat for marketing yet? Employers are fast understanding that to connect with potential employees and woo them into their workplace, being present on social media is a huge leg up and a way to build a loyal following over time. This type of marketing is not about the hard sell either; it’s about getting…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
We know that people are happier at work when they are on good terms with colleagues. Gallup found that close work friendships boost employee satisfaction by 50% and people with a best friend at work are seven times more likely to engage fully in their work. Not convinced yet? Fostering friendships at work is a simple way…
A strong workplace culture increases business performance by engaging everyone in a united goal, values, and vision. It is also essential for helping to attract and retain talent; a key element to achieving business growth. The culture of your workplace has a significant impact on your employer brand and influences the perception of working for…
Did you realise that the employees of your organisation are writing up reviews about their experience online? Some are happy, others not so much. What can you do to embrace this transparency and how can you use these reviews as constructive feedback? To get the inside scoop, I’ve had a chat with Diarmuid Russell, Head of International at Glassdoor, the international…
Having a successful employer brand is something that many businesses are struggling with. How do you attract the best talent? How do you tell your brand’s story? How do you increase applications? If you’ve ever been stuck pondering these questions, join the majority of large businesses, struggling with the same issues. However, some brands have got this employer brand…