How can we go about getting true human insights to uncover the authentic employer brand of a company? Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. I recently spoke to him about interviewing employees to gain vital information that will help with culture…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
Everyone likes to be appreciated and nowhere more so than in the work place. Today (March 3rd) is Employee Appreciation Day, and while you may snigger or roll your eyes at the thought of such a day existing, surely it can’t be a bad thing. Now there is the argument that you shouldn’t just appreciate…
Short on time, but have a lot of information to cover for your new hires? The woe of bosses after a hiring spree is how they’re going to impart all the relevant information without losing valuable time. That’s where this fun, yet valuable, idea comes into play. A “Brown Bag” lunch is an informal meeting…
There’s nothing worse than working for a bad boss. But what if the boss is so bad that it tarnishes the good name of the company, or worse still damages the employer brand? In recent weeks Uber boss Travis Kalanick has been in the news for all the wrong reasons. Firstly for the damning open letter by…
Collaboration is hard, even within a team. Across multiple teams and across multiple departments? That’s a near-impossible task in some organizations. Sales people might distrust the inputs from marketing people, or HR might regard the IT team with suspicion. But it’s the ability to collaborate — to be creative and to solve problems together —…





