I recently read an article on FastCompany.com entitled, “Why a Negative Work Culture Is Better Than No Culture at All.” Much of the article centered around Victor Ho, the CEO of FiveStars – a customer loyalty network for small businesses. Ho, who worked on Wall Street before cofounding the company with another former Wall Streeter, talked about…
Category: Employer Branding
Some of the world’s biggest companies use The Employer Brand Index to understand, improve and measure their employer brands.
We’ve all had the pleasure of meeting and spending time with people that we do not like. It’s not necessarily them, or maybe it is, but their personality doesn’t fit yours or your taste in people. That’s fine, as long as you weren’t a d**k about it. During university days, campus was big enough to…
Ever felt like your workplace is full of Toms, Dicks and Harries who don’t know each other from bars of soap? Is the summer party a disaster waiting to happen? A company full of mutual strangers can be damaging to its working culture, often inhibiting overall productivity as well as personal performances. While you can’t force friendships in the office,…
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7 Ways to Be Happier at Work
Being at work can take up a huge amount of your life (think around 92,120 hours over a lifetime!), so it’s important to be happy while you’re there. Cultivating an environment that makes you cheerful and positive can dramatically increase your your motivation and productivity. Here are 7 daily ‘happy habits’ to try for yourself: 1) Start the day right There’s nothing worse…
How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social? To get some answers, I’ve spoken to everyone’s favourite Canadian in Sydney; David Brudenell, Chief Digital Officer of Universum. Listen to the interview below, keep…
Be careful – it’s a jungle out there. When it comes to using public transport, it’s every man and woman for themselves. Travelling to and from work is a repetitive experience that can really bring out the worst in people. It’s like the gift that keeps on taking. Unless you’re of the rare breed of human that can fall…
We are hearing first-hand from the organisations and guest speakers involved in our Women in Leadership programme about the powerful support which mentoring can provide when developing aspiring female leaders. If you are in the process of examining your organisation’s progression pipeline and looking for ways to help address any gender balances, we recommend introducing…
I often speak to companies about how they recruit and the challenges they experience. One of the questions I ask is “How do you recruit new people into your business?”, followed by “What recruitment challenges do you have?”. Many companies see a similar set of challenges regardless of their industry or sector: Can’t find people…
How can brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? I spoke to JR Little, who is the author of “Listening Brands – How Data is Rewriting the Rules of Branding“, and Global Head of Innovation at Carat to get…