Employer Branding

6 Ways Charity Work Creates a Cheerful Culture

Hosting charity events in the workplace has a huge impact, not only on those you’re raising money to support, but also for the team behind the event and the people involved. Supporting a charity should always be about helping others in a selfless way, however it also provides a special opportunity to bring people together for a common cause, promoting generosity and cohesion among colleagues. If you’re trying to find a way to boost your employees’ morale, why not trying focussing your efforts on people outside your organisation who are doing it tough? The flow on benefits to the office will wow you!

1. Productivity and team work

Charity work doesn’t care about bonuses, targets or hitting the top of a leader board. Everyone taking part has the same end goal, and the only way to get there is if you work together. This can be a breath of fresh air if you work in a competitive environment, as it will help you bring back a sense of teamwork and pride amongst a group of people. Wave goodbye to the competitive atmosphere of the office, and be prepared to welcome a newly found sense of togetherness.

2. Pride and passion

There’s nothing more satisfying than finishing a task, and having accomplished something incredible. Taking part in charity projects can boost this sense of pride tenfold, as you know it’s not only for personal gain. As well as personal pride, it can also boost employees’ pride in the business they work for, and this is all the more important now we’re in an age where employee advocacy has so much importance.

3. Ethics and happiness at work

Everyone, no matter how radical they may seem in their approach to work, has a sense of ethics or morals which helps them do what they do. Getting involved with charity projects will help develop these ethics in your employees, which will in turn boost the ethical value of your business. Employees are a company’s biggest asset; without a team of ethical, hardworking people, you’ll never have a ethical, hardworking organisation.

4. Volunteer days

Something that has grown in popularity over the past few years is businesses allowing their employees a set amount of volunteer days each year – on top of paid leave and holidays. Not only is this a fantastic benefit to provide for a workforce, it also boosts the business in a few ways. First off, potential new employees will see that you’re a company who hold volunteer and charity work of high importance. It’s also great for existing employees as they will feel as though the company wants them to do well at something else other than just their job for monetary gain. All of these benefits come on top of actually having a few spare days a year to help others, which is the most important factor!

5. Fun

Not only does charity raise awareness and money for some great causes, but it can also be an injection of fun into an otherwise boring office. Bringing employees together for a day of fun shakes things up a bit and makes the office more interesting. There’s also an array of super fun fundraising ideas that would make even the most serious of people laugh.

6. Charity ideas:

  • Bake sale
  • Sponsored run
  • Dance off
  • Skydiving
  • Sponsored silence
  • Auctions
  • Bag-packing at a local supermarket
  • Talent show or concert
  • Football or sports event
  • Karaoke
  • And many more. For more fundraising ideas check out this list.

Main image credit: Shutterstock

By Ruby Lowe

Account Executive at Link Humans, download our 12 Essentials of Employer Branding eBook now.