Employer Branding

How to Build a Robust Employer Brand

When you see the letters SAS you might be thinking of the super-skilled British army force, or an airline or even a shoe brand but in this instance, we are referring to the B2B tech company.

It’s been doing employer branding for years before most organizations were concerned with employer reputation. Shannon Allen and Allison Bonner Bogart talk about their experience with EVP and recruitment efforts at SAS.

Shannon Allen is the Head of Global Branding and HR Communications at SAS and Allison Bonner Bogart is part of the Global Lead Team for Employer Branding and Recruitment Efforts at SAS.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

  • Why its employees want to come to work every day
  • Why employers need to ask “How are we changing the world?”
  • What ‘curiosity matters’ means for them
  • More about its storytellers’ page
  • What it’s EB Creative Playbook is

You can connect with Shannon and Allison here.

By Ushma Mistry

Editor & Content Strategist at Link Humans, download our new eBook now: Measuring Employer Brand: The Ultimate Guide and check out our latest product The Employer Brand Index.