Employer Branding

The Bay Area’s Workforce in 2020

The Bay Area is a funny microcosm-It’s the home to Facebook, LinkedIn, and more importantly, 7 and a half million other people.

It’s the hub of tech in a world where everywhere seems to have more tech than they did yesterday. But the most popular occupations and industries of the San Francisco Bay Area extend far beyond tech.

Take a look below at the infographic by SmartRecruiters into the projections of industries within the Bay Area over the next 6 years, with some useful advice for both employers and candidates.


  • Employers- remember that a candidate without industry experience could still culturally fit within your company! Sometimes its about attitude, not aptitude.
  • Candidates- Build a strong personal brand to help you stand out from the crowd and get noticed.
  • Hiring the best candidate is a two way street- Great candidates will have many options for recruitment- so employers, remember you’re technically a candidate for them too. Make sure you make an impression!

RELATED: 13 Surprising Social Media and Recruitment Facts


By David Smooke

David Smooke is Partner at ArtMap Inc. (Inbound Marketing On Demand), Advisor to (Rich Media Recruitment Marketing), and Head of Marketing at Teamable (Enterprise Employee Referral Engine).