Employer Branding

Should You Make a Counter Offer?

We’ve all been there, that high-performing member of the team walks into your office with a spring in their step. They hand over an envelope which feels more like a dagger to the torso. Yep, they’re offski and there nothing you can do about it. Or is there? You could always throw a counter offer their way to see what happens.

Our friends at The Creative Group have discovered that although counter offers are becoming more common, issuing one isn’t always a wise decision. Thanks to this useful infographic sourced from US marketing and advertising executives, the inherent risk of accepting a counter offer is easier to grasp.

Consider this: If an employee is mentally prepared to leave, is it a smart long term decision to prolong their stay at your organisation? And would accepting a counter offer signify a lack of loyalty?


  • 57% Employers said it was somewhat common for employees to accept a counter offer made.
  • 28% of Employers believe an employee that accepts a counteroffer will be less loyal to the company.
  • 21% are concerned that an employee’s concerns couldn’t be satisfactorily fulfilled.
  • 39% of employers say the main reason to issue a counter offer is to avoid losing an employee with valuable skills.

RELATED: What Does a Counter Offer REALLY Represent?