A new study from Millennial Branding and looks at how Baby Boomers, Generation X & Y use social media and other tools for their job search. 5,268 job seekers were surveyed total, including 742 Gen Y (18-29 year olds), 1,676 Gen X (30-47) and 2,850 Baby Boomers (48-67).


  • All generations are spending almost all of their time job searching online instead of offline, spending between 5 and 20 hours per week searching and still favor job boards as their top resource.
  • Gen Y is more optimistic about finding a job, values workplace flexibility and intends to go back to school instead of continuing their search over older generations.
  • Gen X values job security and has suffered more stress and frustration due to unemployment relative to others.
  • More Boomers use social networks in their job search over Gen X and Gen Y and they turn to LinkedIn first, while the other generations turn to Google/Google+.

“The most surprising statistic was that Boomers are using the internet as well as social networks more in their job search than younger generations,” says Dan Schawbel of Millennial Branding. “Since Boomers are out of work longer and understand the fundamentals of networking, they are going to LinkedIn in order to find new opportunities.”

RELATED: How Generation Y Use Facebook for Professional Networking

how generation x,y,z look for jobs on social media

Image source: CIO

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