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Employer Branding

Crafting Your Employer Brand as a Multinational Snacking Company

How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging.

Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

• Why they need people to know about the company as well as the brand
• What they did about the lack of consistency in employer brand
• How long their employer brand has been going for
• What an “EBP” is and why they use it
• What their hashtag strategy is and why they have more than one

You can connect with Jennifer here.

By Jörgen Sundberg

Founder of Undercover Recruiter & CEO of Link Humans, home of The Employer Brand Index.