The Mindset Divide – how people use different social networks is extremely interesting. Thanks to LinkedIn, we can now compare the use of personal and professional networks:
- The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success.
- People spend time on personal networks, where-as they invest time on professional networks.
- People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch.
- Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.
RELATED: INFOGRAPHIC: How To Dazzle Recruiters with Your Social Media Profiles
Laurence Hebberd
Laurence Hebberd is Community Manager for Link Humans in London. He also runs the Link Humans Twitter feed - @LinkHumans.
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