The Mindset Divide – how people use different social networks is extremely interesting.

Thanks to LinkedIn, we can now compare the use of personal and professional networks.

Takeaways:

  • The emotions portrayed on personal networks include nostalgia, having fun and distraction – professional networks are concentrated on achievement, aspiration and success.
  • People spend time on personal networks, where-as they invest time on professional networks.
  • People use personal networks to socialise, whereas professional networks are used to search for career opportunities and stay in touch.
  • Users expect personal updates on personal networks, and more career-based and current affairs updates on professional networks.

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