If not unusual if you find yourself scouring the web for advice the day before a key job interview, even if you’ve successfully interviewed previously at other jobs. We consult advice blogs and ask ridiculous questions on Google as if we’ve never before had the experience of speaking to another human being about ourselves. There’s…
Month: February 2012
Facebook is tipped to be THE place to recruit people in the next year or two. Social Recruiting has already started at some companies as we can see below. Take a look at this infographic to learn more about recruiting on Facebook. Do you have a social media recruiting success story? Is it as effective as traditional recruiting? Let us know in the comments.
In this infographic we learn that Facebook is of course the second most trafficked website in the world, only trailing Google. No less than 85% of internet users have Facebook accounts and this is why it’s high time to start building a Facebook talent community now.
Three quarters of internet users (74%) use Facebook daily, 57% of internet users have more than 100 friends on Facebook. And 58% of Facebook users have liked a brand on Facebook – the idea here is to get future employees to like your brand now.
The Top 5 Brands with career pages on Facebook are:
Starbucks – 27 million fans
Red Bull – 26 million fans
PlayStation – 19 million fans
McDonald’s – 14 million fans
Levi’s – 10 million fans
Job hunter Facebook stats:
84% of job seekers have a Facebook profile
48% of all job seekers have done at least one social job hunt activity last year
1 in 5 job seekers added professional information to their Facebook profile last year
16& of all job seekers received a job referral from a Facebook friend
More on social recruiting at How Companies Use Social Media to Recruit (Infographic).
Source: HireRabbit
Whether you like it or not, hirers are using social networks to screen job applicants. This video infographic from Reppler sheds some light on how recruiters are using social media today to screen prospective employees.
Reppler spoke to 300 hiring professionals to map out their behavior on social networking. The results were that more than 90% of employers and recruiters have visited a potential candidate’s profile on a social network as part of the screening process.
If you like this, be sure to check out How Employers Use Social Media to Screen Candidates Infographic.
Are you using the internet to try and recruit staff? Or perhaps you are simply looking to research the competition? In today’s economy everyone is clamouring for recognition online be it through a Twitter account, using Facebook, LinkedIn, or through search databases. It is much easier for you as an employer to get the dirt…
I will assume that you have already crafted a personal brand statement and you may even have used it a few times. Before you spray every social media outpost with it, take a few minutes to go through this checklist to make sure it does you justice.
Here are seven hallmarks of an effective personal brand statement:
1. The length of one out-breath
You should be able to take a deep breath and then comfortably deliver your statement. If it’s any longer than this, you risk not making that impact you were looking for so chop it down.
2. The WOW-factor
Just like any performance, your personal brand statement should be received with a mixture of surprise and delight. If this isn’t the case, you are probably saying something very similar to your peers. Make it unique and you’ll evoke the WOW on people’s faces.
3. An eight-year-old understands it
Or a four-year-old if you are really tough on yourself. Your statement should never contain any technical terms or jargon, it should be in plain English and touching on the lowest common denominator. Test it on your children and see how you fare, can they tell you exactly what benefit and value you add?
4. Yours and only yours
Can you be sure that your statement is unique? Well and easy way to test that is by asking colleagues, peers and competitors what they use. Or you can go to an industry event and do some eavesdropping to see what NOT to say. If you find that your statement is similar to others, try harder to really make it stand out by examining exactly what you do uniquely and how to present this.
5. Delivered with confidence
The delivery is equally important to the content. You must be able to put on your best story telling voice and really mesmerize your new found acquaintant. Great delivery comes with practice so get in front of your mirror and get rehearsing today.
6. Leaves them wanting more
A classic trick in show business is to dazzle the audience and have them begging for more. By only giving out a teaser that is interesting enough, you are likely to be asked to elaborate and that’s when you go into selling mode.
7. Catchy, memorable and repeatable
To cover a lot of ground you are going to need others to spread your statement via word-of-mouth marketing. In order for them to do this, you have to stay punchy and memorable enough to get repeated over and over.
Final thought
Remember that your personal brand statement will always be a work in progress and you should update it as your career or business changes over time. Revisiting the statement every now and then is great for introspection and give you great direction in your professional life.
Would you say your statement cuts the mustard?
For more on this topic, check out Personal Branding from the Inside Out, a workshop series in the UK.
Image credit Kevin Lallier