Personal Branding

As the end is nigh for 2009, the time has cometh to compile what I think were the best Personal Branding articles of the year. I have included brief excerpts from the articles and the titles are clickable hyperlinks. Enjoy!

1. Personal Branding 101: How to Discover and Create Your Brand

The personal branding guru himself Dan Schwabel discusses the importance of branding in this web 2.0 world, as well as how to discover and create your brand.

2. Personal Branding 102: How to Communicate & Maintain Your Brand

Dan continues his tour de force and informs us how to communicate our personal brand, using social media tools and proven marketing tactics, and then how to sustain our future growth by performing brand maintenance.

3. Tiger Woods: Seven Lessons on Tarnishing a Platinum Personal Brand

The world’s first billion dollar athlete who until November 25th had a seemingly impeccable reputation that most people and brands admired and envied. To the point article by Hajj E. Flemings.

4. Top Ten Personal Branding Tools

Building a strong personal brand is a tough task that takes time and energy. Luckily, there are tools you can use to make the personal branding process dramatically easier. Ryan Rancatore has compiled this list and I have used it as a checklist myself.

5. Personal Branding Tips from the Experts

Chris Perry has asked fellow job seekers and career-search experts from across the web for what they consider to be some top tips for standing out in today’s job market.

6. Eight Hot Tips to Build Personal Branding Into Your Executive Resume 2.0

A post by resume wizard Meg Guiseppi that incorporates your personal branding into your killer resume.

7. How Michael Jackson Became a Brand Icon

Michael Jackson was so unique that he cannot realistically serve as anyone’s personal brand ideal. Yet Jackson was unquestionably a brand icon and there are lessons to be learned. By John Quelch.

8. Five Personal Branding Errors You Can Fix in 5 Minutes

Here are 5 common personal branding errors, and how you can fix each one in under 5 minutes. Bit of a must read to ensure you haven’t made these errors yourself! An article that keeps it simple, by Ryan Rancatore.

9. The Secret of Personal Branding

As it’s my list, I will cheekily include a post of my own, it covers the basics, is tailored toward careers and you gotta love the picture.

10. Personal Branding Predictions: Top 10 for 2010

Every year since 2001, William Arruda has made predictions about how the world of personal branding will evolve in the coming year. Here are his top 10 for 2010.

So there you have it, the best of the year that was 2009. I encourage you to learn from these experts and make sure you work on your personal brand over the holidays and hit the ground running in the new year.

And now tell me what fabulous articles are missing?

Image: Shutterstock

About Jörgen Sundberg

Founder of Undercover Recruiter, CEO of Link Humans & host of the weekly Employer Branding Podcast.

Get weekly recruiting and career tips direct to your inbox!

Load Comments