Branding & Identity

Your brand is seriously important – it’s what people see of you, how they perceive you and what could be the decider between people working with you or ignoring you.

However, there are always elements of life that could damage it and stop it from being a positive element of your business or personal brand.

This infographic (by Creatage) outlines the top 8 things than can hurt your brand. Do you have any others? Let us know in the comments below!


  • A lack of planning could mean that your brand is damaged further down the line.
  • An audience will want to see the best from your brand – listen to them!
  • Your brand image should always be the same wherever it is – an inconsistent brand image could do more harm than good.
  • Whatever you do, don’t become offensive.

RELATED: How Employee Referrals Can Impact Your Employer Brand


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