Posting the perfect LinkedIn status update on your brand or company page is extremely difficult to get right. Here is a blue print for the perfect LinkedIn status update, courtesy of SalesForce.

Takeaways:

• Subject: Post breaking news, industry trends or a sneak peek – and include a call-to-action or question for higher engagement. Using LinkedIn insights will help you understand and know your audience better.
• Link Description: Edit the default text pulled over when you paste the link – keep it simple.
• Engage: Comment on the post (using your personal account) and keep the discussion flowing.
• Target: Make sure the audience is relevant to the post – age, location, role etc – and choose whether to include or exclude employees.
• Success: Aim for more than 1.0% engagement.

Laurence Hebberd

Laurence Hebberd is Community Manager for Link Humans in London. He also runs the Link Humans Twitter feed - @LinkHumans.

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