They came up with 5 key points:
- Keywords in your profile – if recruiters can’t find you, they won’t hire you!
- Who do you want to be seen as? People will sum up your personal brand in seconds
- Tell us your story – story telling is story selling as we all know
- Peek-a-boo, we see you – people are visual and will definitely judge you by your picture
- Your LinkedIn URL, this will take you seconds to optimise and will look great in your email signature