How To Create a Brilliant Personal Brand on LinkedIn

Whether we are walking through town late at night, catching a train or queuing at the supermarket checkout, we make assumptions about people we don’t know: sometimes positive, sometimes negative.

When delivering my employability seminars, I often show a number of images of me. I ask the audience to shout out words they would associate with each picture. I never have to wait longer than a few seconds before people start throwing all kinds of descriptions at me. [Read more...]

Aimee Bateman

Aimee Bateman worked for some of the world's largest recruitment companies, before setting up her own consultancy. She has helped thousands of people get their dream jobs and has appeared in a number of TV programmes as the 'Recruitment Expert' on BBC 1 and BBC 3. Aimee is also the founder of Careercake.TV which is designed to help people thrive in their careers. Follow Aimee on Twitter @CareercakeTV.

How Your Facebook Picture Can Damage Your Personal Brand [INFOGRAPHIC]


Can a good picture help your personal brand? Maybe. Can a bad photo on Facebook ruin your brand? Absolutely.

Here’s a nifty infographic from LinkingR about the level of damage your image can make to your online identity on Facebook and other places.

Minor damage is incurred by using a default picture (imagine the egg on Twitter). A little more damage is done by using a low-res photo or something blurry altogether (so forget those holiday snaps please).

Dual damage is when you use someone elses photo, especially if that photo is bad as well. In the graphic below they’ve used Brad Pitt which probably mitigates that damage just a tad. Severe damage is caused by using an offensive image that will shock your grandma.

The highest level of damage is apparently the use of pornographic imagery. Funny that, I see lots of these images on Twitter by spammers and it seems to work for them, mind you they’re not looking to boost their online personal brand of course. [Read more...]

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

7 LinkedIn Profile Pictures You Should Never Use

We’ve all seen the really bad LinkedIn profile images and we kind of know what to avoid…. Or do we? Here is a list of seven pictures that must never be used on your LinkedIn profile:

1. Grainy or Pixelated

A picture that is grainy in any way is not only annoying, it just looks bad. This happens when you don’t have enough light to take the picture, so it gives off kind of a dark unprofessional vibe. You want the image to be completely clear. Also, don’t crop an image of yourself out of a photo and resize it to the extent that it becomes pixilated. It is difficult for people to see what you actually look like and just looks like you don’t know how to resize a photo.

2. The Self Portrait

There is nothing wrong with taking your own profile picture. Just don’t make it look like you did. Photos that are obviously taken from your laptop or by holding your arm out and snapping a picture look hasty and unprofessional. Hire a photographer or use a timed setting on your camera to stand against a wall and snap one.

3. Poorly Lit

This goes back to not wanting to have a grainy or pixilated image. But even if the photo comes out well, you probably don’t want to have a dramatic or shadowy image to represent you professionally unless you work in the arts.

4. Inappropriate for Your Industry

Think about what a potential employer would be looking to hire and try to present yourself in that way. It’s great to have a creative or wacky profile photo of you’re a creative professional. If you’re a lawyer or accountant, potential employers and clients may want to move on to someone who comes off as more trustworthy and solid.

5. Boring

You definitely don’t want to be too flashy or crazy with your photo, but, at the same time, try to think of an image that is a little different from the common profile shot. Try using a lightly colored background or a physical location that speaks to your industry.

6. Black and White for No Reason

Black and white photos make great profile pictures, if they were meant to be in black and white. Don’t try to take a regular photo and make it look more professional or distinguished by simply switching it to black and white.

7. Party Pic

Using a picture of yourself in a social situation can be great. You will look relaxed, friendly and fun. However, make sure to choose wisely. Don’t use a photo of yourself with alcohol in hand or amidst a huge crowd of people.

Bonus: No Picture

The ultimate no-no is not uploading any kind of image to represent yourself! Any viewer to your page will most likely move along without a picture. Don’t you? So, if you don’t have a photo you like yet, use an image of anything, as long as it’s appropriate and follows the guidelines above.

And when you’re done with your picture, time to have a look at your professional email signature.

This is a guest post by Kimberly Wilson. If you would like to write a guest post, check out our Accredited Online Colleges, she writes on topics including career, education, student life, college life, home improvement, time management etc.

Image credit Calamity Photography

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