Whether we are walking through town late at night, catching a train or queuing at the supermarket checkout, we make assumptions about people we don’t know: sometimes positive, sometimes negative.
When delivering my employability seminars, I often show a number of images of me. I ask the audience to shout out words they would associate with each picture. I never have to wait longer than a few seconds before people start throwing all kinds of descriptions at me. [Read more...]
Aimee Bateman
Aimee Bateman worked for some of the world's largest recruitment companies, before setting up her own consultancy. She has helped thousands of people get their dream jobs and has appeared in a number of TV programmes as the 'Recruitment Expert' on BBC 1 and BBC 3. Aimee is also the founder of Careercake.TV which is designed to help people thrive in their careers. Follow Aimee on Twitter @CareercakeTV.





360°Reach is the first and leading web-based personal brand assessment that helps you get the real story about how you are perceived by those around you. It gives you anonymous feedback about your brand attributes, brand persona, strengths, and weaknesses so you can expand your career or business success. The basic version of the tool is FREE and you can 



If you’ve ever been unfairly fired or just had a bad employment experience, it can feel very good to vent your feelings on your blog or through some other social media platform. However, potential employers are sure to find these kinds of tirades and it can make them worry that you’d do the same thing to them. Vent to a trusted friend (in private) instead.
Make sure you have invested the time in selecting the best logo, image/icon, and slogan to represent you. Hire a professional to design a bunch of options, select a handful that you like, and then informally survey people in your target audience. Always inquire as to why they prefer a particular logo or slogan over the other choices. Look for consistency in their feedback.
If you are not ready to invest in a website, or if you are not interested in blogging, then at least set up a ‘personal portal’ on