We know that ‘passion’ is critical in personal branding. After all it is our passion that drives us to communicate our unique promise of value. But is it only passion that pushes our personal brand forward, or is there something else at play? We can be passionate, but also lazy and simply sit back and hope things will change. Our passion might get us out of bed in the morning, but is it what keeps us going throughout the day? After looking for some insight, all signs seem to point to one word: Tenacity!
Without tenacity all of our passion and motivation will just be lip service. Here is what others have said about tenacity: [Read more...]