Tenacity For Your Personal Brand [4 Lessons]

We know that ‘passion’ is critical in personal branding. After all it is our passion that drives us to communicate our unique promise of value. But is it only passion that pushes our personal brand forward, or is there something else at play? We can be passionate, but also lazy and simply sit back and hope things will change. Our passion might get us out of bed in the morning, but is it what keeps us going throughout the day? After looking for some insight, all signs seem to point to one word: Tenacity!

Without tenacity all of our passion and motivation will just be lip service.  Here is what others have said about tenacity: [Read more...]

Peter Sterlacci

Peter Sterlacci is known as “Japan’s personal branding pioneer" and is one of 15 Master level Certified Personal Branding Strategists in the world. His company, BeYB, is introducing a leading global personal branding methodology to on-the-move careerists in Japan. Follow Peter on Twitter @PeterSterlacci

Filed Under: Personal Branding, Personal Development Tagged With: , , , , , , ,

How to Build Your Personal Brand [10 Simple Steps]

So you want to uncover, communicate, and manage your personal brand. Sounds like a rather large task, but by following these 10 steps you will build a powerful personal brand that will attract the right people and open up opportunities that would have passed you by. [Read more...]

Peter Sterlacci

Peter Sterlacci is known as “Japan’s personal branding pioneer" and is one of 15 Master level Certified Personal Branding Strategists in the world. His company, BeYB, is introducing a leading global personal branding methodology to on-the-move careerists in Japan. Follow Peter on Twitter @PeterSterlacci

Filed Under: Branding, Personal Branding, Personal Development Tagged With: , , , ,

Social Media Etiquette: Everything I Know I Learned From Real Life!

With the wide adoption of social media over the last couple of years, the conversation has evolved away from “Why use social media?” to “How do you use social media?”.  A simple Google search for “social media etiquette” brings up 1,580,000 results. But do we really need all of those articles to tell us how to behave online?

Sites like LinkedIn have shifted us away from anonymous internet usage to an age of personal branding and online identity ownership. So, if our online profiles are to be taken as extensions of ourselves or at least representations of our best self, shouldn’t our actions online just be a reflection of what we are like offline?

If social media is just a new tool to achieve the same end goal – to communicate – shouldn’t the same etiquette for communicating in person or over the telephone apply? [Read more...]

Maebellyne Ventura

Maebellyne Ventura is a digital marketing professional within the recruitment industry. She is also one of the founders of Clever Biscuit, a young start-up creating simple and innovative products. Follow Maebellyne on Twitter @Maebellyne.

Filed Under: Etiquette, Experience, Life Skills, LinkedIn, Networking, Personal Branding, Professional, Psychology, Social Media Tagged With: , , , , , , , ,

Why Your Personal Brand Needs Color

Whether it is Tiffany’s robin’s-egg blue box, UPS’ brown trucks, Coke’s red cans, or the Tour de France’s yellow jersey, we immediately identify with these brands by their color. Just as companies brand themselves with color, your personal brand needs color. Your brand colors become part of the visual vocabulary that makes an immediate and lasting impression on those around you. [Read more...]

Peter Sterlacci

Peter Sterlacci is known as “Japan’s personal branding pioneer" and is one of 15 Master level Certified Personal Branding Strategists in the world. His company, BeYB, is introducing a leading global personal branding methodology to on-the-move careerists in Japan. Follow Peter on Twitter @PeterSterlacci

Filed Under: Branding, Personal Branding Tagged With: , , , , ,
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