How Following Industry News Can Boost Your Career

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Following current events may seem like we’re time traveling back to elementary school. (Remember bringing news clips to class for discussion?) But seriously, following current and industry news can give you a huge career boost if you keep your focus.

Sadly, many of the Americans don’t follow current trends, or even enjoy it for that matter. In fact, only 45 percent of Americans reported enjoying following the news a lot while 36 percent enjoy following the news a little.

But here’s the really interesting statistic: More than a third of those employed full- or part-time say that keeping up with the news is important to their jobs.

However, keeping up with the news should be important to every job! Here’s why:

You never know what an interviewer might ask you.

During your job hunt, current events may be important to your interviewer. And who knows what they may ask. But if you haven’t been following industry news and trends, you might be unaware of a new federal policy, game-changing software, or latest trend. Being knowledgeable about the industry in which you work tells a lot about your dedication to your profession to an employer.

Interest and dedication is part of your personal brand.

Job seekers are told all the time to have a professional social media presence and blog platform to showcase work and impress employers. But if you’re not showing interest in your industry within these accounts, that speaks volumes to hiring managers. Show you’re on top of your game and actually interested too.

You’ll spot business opportunities and trends faster.

If you’re regularly following current events, you’ll start to realize when trends are emerging and pockets for opportunity have arisen. Further, you’ll be more in tune with your industry and client or customer needs, which will likely translate to making better, quicker decisions at work.

You may become an industry expert.

So you’re impressing hiring managers and employers, getting better jobs, becoming tuned to industry quirks, and making better business decisions. This may all soon lead to you becoming an industry expert if you choose. There are always at least a handful of professionals in an industry that we look to in trade publications, newsletters, and blogs to provide advice and thought-leadership. If you are present in the news you consume — such as participating and commenting in society forums or blogs and interacting with opinion leaders in your industry — you will start getting noticed.

So if you’re on the current events bandwagon, there are easy ways to start following your industry’s current news, trends, and issues.

Use the following resources to get started:

1. Industry blogs, e-letters, and websites. Try putting these into an RSS feed for easy access in one place.

2. Attend meetings with your professional organization, read their newsletters, or watch their webinars.

4. On-the-go a lot? Try downloading some mobile apps to your mobile device. Most major news organizations have their own apps with handy news feeds.

5. Follow thought leaders on social networks, LinkedIn recently added their 150 Thought Leaders to follow.

Following current events can seem daunting and boring. But if you truly enjoy the industry in which you work, you are bound to find some interesting stuff every day to share with your colleagues. In the end, it will make you smarter and more aware of the events that impact your life and career.

What’s another benefit to following current events in your industry?

Related: Social Media: An Executive Decision

Heather R. Huhman

Heather R. Huhman is a career expert and founder & president of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. 

How to Find a Public Sector Job

public sector jobsIn the good old days if you wanted a job in the public sector you did one of three things; for admin jobs you looked in the local paper, for professional jobs you looked in a professional journal and for everything else you looked at The Wednesday Guardian.  It used to be bigger than many of today’s papers.  In these days of the WORLD WIDE WEB, it is seen as the answer to every question. So isn’t the answer to ‘how do I find a job? ‘ simply ‘on the web’. Post your CV on a big jobs board like Monster and sit back and wait?

Public jobs are always advertised surely?

There are some myths around  that all public sector or at least all local government jobs must be advertised. And they are just that, myths. The requirement is to get the best person for the job and to have a representative workforce. Together these two influences drove many organisations to advertise widely to recruit just such people. But it is not a legal requirement.

And think of the cost! Advertising in the press or on the web can cost a lot. So in these straightened times many organisations have changed their strategies. They may advertise only on their own website if at all. It is increasingly common for jobs to be posted in a very limited way.

So it is important to understand just where you will find the role you are looking for .. and some of them may surprise you!

Public sector jobs on the internet

You can use the internet to find a job. There are:

  • Employers’ Sites – every local authority has a site and their vacancies will be on there, NHS employers, (NHSJobs) civil service jobs are sites where you can find those employers advertising. These sites require you to register for job alerts and then they will send you an email for roles you are interested in.
  • Dedicated jobs boards – who only publish jobs for certain sectors- such as Careers for Leaders, (nearly all local government) or The Ladders which publishes jobs in certain professions about £50k. Registering on CV Library will mean you join 5 million other people in a huge database that employers pay to search. JobsgoPublic, has a smaller database and is a public sector site.
  • Profession specific sites- sites like People Management or Personnel Today, often attached to a professional institute will advertise a range of roles. Try Changeboard for HR roles.
  • Web crawler sites – sites like Indeed.co.uk, Simply Hired  or  Jobs1.co.uk can make life easy as they literally crawl the web to look at other sites and collect together all the vacancies.
  • Agencies and search firms- although the world has moved on and profit margins squeezed for these intermediaries they do still have public sector roles to fill. Manpower, Hays, Morgan Law, Badenoch and Clark are all still, Reed, are still handling public sector temp and permanent roles.  Executive search is still active: Odgers, Penna, Gatenby Sanderson and Veredus still have public sector roles to fill, they have their own websites and many have a LinkedIn group that contains jobs.
  • LinkedIn, whilst many local authorities have been dismally slow to post their vacancies here, you will find organisations like Surrey County Council doing so. Do a regular search and see what comes up. Often people turn to these alternative methods of advertising when they can’t recruit. And it is still true that there are skills shortages.

The hidden public job market

But not everything is to be found on the internet, some roles don’t get advertised. So what sorts of jobs don’t get advertised?

The short term contract type, the temp roles, the ones where the actual employer is not the public sector organisation, the ones which are filled by contractors not employees. And don’t forget that much of the work that was done by the public sector is now in the private sector. So if you want to collect refuse, care for people, do accounts, answer the phones, run libraries, deliver IT solutions, advise on planning applications or manage multi million pound projects, you need to be looking into the private sector as well as public.

There are new players in the digital marketing field, they don’t broadcast advertise, they do targeted advertising. By finding people who work in relevant organisations or who are looking for relevant information. Every time you agree to cookies you are leaving a digital fingerprint. These sophisticated tools use them to find you and target you with their advert.

So how can you find them?

Talk to the organisations that you want to target. Ask them how they fill such posts, do they have arrangements with agencies? Are they running their own in house agency/talent pool that you can join? Are they sourcing candidates through boards like Monster? Are they using Facebook or LinkedIn.

Talk to people who work within the organisations you want to work for. What they tell you about how people get to work there may be different from what HR believes should be happening.

In the private sector the golden rule of job searching is ‘network, network, network’. It is not so different in the public sector.  So if you know people, or you know people who know people, get networking and see where the work is and how to get into it.

In spite of the tradition of open advertisement there are many opportunities that will never appear in the paper and some more that will never appear on a web site. So think laterally and pick up the phone. Get talking, get networking and good luck!

Related: What Job Boards are Most Useful for Jobseekers?

photo by: Victor1558

Mary Hope

Mary Hope is the founder of Mary Hope Career Success, she works with executives and managers to support them get paid more, promoted faster and feel more satisfied. She has 30 years experience of HR, training and headhunting both private and public sectors, is a published author and career coach. Follow Mary on Twitter @maryhopecareers

How to Engage in Social Networks for Your Job Hunt

facebook linkedin job search

Social Job Seeker 2012, Jobvite’s newest survey, asked job seekers how they used social networks for career advancement and job search. If you are actively or passively seeking a new opportunity, these points will help you understand how to be more pro-active in your search. Most companies hire people primarily through referrals, therefore, job search activities need to match. Focus your energy on making contact and building relationships with company insiders at specific, targeted companies.

Employers Take Note

Jobvite’s study reports 69% of employed American’s are seeking or at least open to a new job. They call them job seekers.

  • 9% are employed and actively seeking a new job
  • 60% are employed and open to a new job

Let this be a warning to all companies! Your employees want to leave you!

Having a Social Profile Isn’t Enough

jobseeker social profiles jobvite 2012The real value of social networking is the ability to connect and engage with people. Many people new to using social networks believe “if they build it, they will come!”  While that CAN happen, the true value of social networks happens when you connect with people, mine your network for meaningful industry data and trends (not job postings), and ask for advice and information.

  • 85% of  job seekers have a Facebook profile
  • 44% of job seekers have a LinkedIn profile
  • 51% of job seekers have a Twitter profile

What Actions Do Job Seekers Take On Social Networks?

According to the responses to how job seekers are using social networks, the majority of respondents are using the first four actions. These are reactive job search actions. No wonder they 61% found it more difficult to find a job today. They are engaging in the most competitive, congested, and less productive activities. Fewer job seekers were using social networks to research or connect or even source a recruiter.

  1. Updated profile with professional information
  2. Provided your own profile on a job application or during an interview
  3. Modified privacy settings with work in mind
  4. Searched for jobs
  5. Researched a potential employer before/ during application process.
  6. Connected with a potential employer
  7. Had contact with a recruiter
  8. None of these

As a matter of fact, the responses to the “none of these” questions were quite high across all three social networks: 48% on Facebook, 62% on LinkedIn, and 66% on Twitter. More than half of people with social network profiles are missing opportunities to use social networks and are not really users of social networks, but takers!

Facebook Faux Pas

The good news is that more job seekers are taking steps to “professionalize” their Facebook accounts by updating professional experience. But…

Facebook for job search jobvite jobseeker 2012

51% of job seekers are NOT using Facebook for career gain. In other words, they did NOT do any of these things:

  • I made new professional connections
  • I asked a contact for help with a job search / career advice
  • I shared a job opportunity with a contact
  • A contact shared a job opportunity
  • A contact referred me for a job
  • A contact provided an employee’s perspective on a company

And it seems odd that while 20% reported receiving a job lead from someone on Facebook, only 12% reported sharing job leads themselves. They must have missed the “give to get” message.

Loosely LinkedIn

62% of job seekers with LinkedIn accounts are NOT using it for career gain. Acquiring inside information and referrals is the name of the game. Chasing posted job opportunities is highly congested, a better goal is to establish connections before the opportunity arises. Networking is a lifetime activity and not one that is used merely to find a new job.

LinkedIn for job search jobvite jobseeker 2012

Twitter Trouble

65% of respondents reported they did not use Twitter for career gain. While they did receive referrals and job leads, only 7% shared leads themselves. The good news here is that 11% of Twitter users reported asking for insight on a company.

Twitter for job search jobvite jobseeker 2012

Social Networks Are…

There are certain strategies social networking power-users and great marketers use to build community and it starts with creating relationship and building trust. It would benefit all job seekers to learn how to use these strategies to improve how they are leveraging the power of social networks.

Here are some of the better practices of businesses on social networks:

  • Engage in discussion with potential customer, clients, employers
  • Pull, don’t push your message. Create valuable content and draw your customers to you. (This means more than updating a profile)
  • Give to get. In other words, help others more than you promote yourself.
  • Uncover the needs and wants of potential customers, clients, employers and develop a campaign to reach them.
  • Follow and engage in discussion with great thinkers.
  • Build a tribe! Partner with organizations and people who believe in you and will help distribute your message.
  • Systematically and purposefully grow your network with people who can help.
  • Ask for advice and help!
  • Be authentic but don’t be vulgar.

If you consider yourself a business of one, these actions should make sense. If, however, you consider yourself merely an employee looking for a job, these strategies may be difficult for you to embrace.

Related: How to Dazzle Recruiters with Your Social Media Profiles [INFOGRAPHIC].

photo by: Ed Yourdon

Hannah Morgan

Hannah Morgan provides no-nonsense help for new job seekers. She provides advice and serves as a guide to traverse the treacherous terrain of today's economy by focusing on pro-active strategies for job search and leveraging social networks. Career Sherpa is one of many outlets where Hannah shares her information. Follow Hannah on Twitter @careersherpa!

How Facebook Beats LinkedIn for Job Search [INFOGRAPHIC]

Facebook better than LinkedIn for recruitment? Never surely?!

Well, it’s time for another social job seeker study from our friends at Jobvite who have surveyed 2,108 adults, 1,266 of them were in jobs, on how they feel about their careers.

Jobseekers in 2012 clearly understand the importance of social networking when it comes to connecting with employers. Facebook remains the favoured platform for job hunting, but Twitter and LinkedIn both showed spikes in candidate usage. And Recruiters spoke up about the value they place on these social profiles when screening applicants. These results seem to demonstrate that, with the prevalence of people looking to find new work, candidates and employers alike recognise the tremendous opportunities presented by social media – and the impact social networks can have on job seeking success.

Notable takeaways (from the survey):

  • 86% of recruiters said they view potential candidates social media profiles
  • 24% of job seekers were asked for their social media information in job interviews
  • 52 % of job seekers use Facebook to help find work in 2012, up from 48 percent in 2011
  • 38 % use LinkedIn to help find work in 2012, compared to 30 percent in 2011

job search on facebook and linkedin

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.