How Following Industry News Can Boost Your Career

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Following current events may seem like we’re time traveling back to elementary school. (Remember bringing news clips to class for discussion?) But seriously, following current and industry news can give you a huge career boost if you keep your focus.

Sadly, many of the Americans don’t follow current trends, or even enjoy it for that matter. In fact, only 45 percent of Americans reported enjoying following the news a lot while 36 percent enjoy following the news a little.

But here’s the really interesting statistic: More than a third of those employed full- or part-time say that keeping up with the news is important to their jobs.

However, keeping up with the news should be important to every job! Here’s why:

You never know what an interviewer might ask you.

During your job hunt, current events may be important to your interviewer. And who knows what they may ask. But if you haven’t been following industry news and trends, you might be unaware of a new federal policy, game-changing software, or latest trend. Being knowledgeable about the industry in which you work tells a lot about your dedication to your profession to an employer.

Interest and dedication is part of your personal brand.

Job seekers are told all the time to have a professional social media presence and blog platform to showcase work and impress employers. But if you’re not showing interest in your industry within these accounts, that speaks volumes to hiring managers. Show you’re on top of your game and actually interested too.

You’ll spot business opportunities and trends faster.

If you’re regularly following current events, you’ll start to realize when trends are emerging and pockets for opportunity have arisen. Further, you’ll be more in tune with your industry and client or customer needs, which will likely translate to making better, quicker decisions at work.

You may become an industry expert.

So you’re impressing hiring managers and employers, getting better jobs, becoming tuned to industry quirks, and making better business decisions. This may all soon lead to you becoming an industry expert if you choose. There are always at least a handful of professionals in an industry that we look to in trade publications, newsletters, and blogs to provide advice and thought-leadership. If you are present in the news you consume — such as participating and commenting in society forums or blogs and interacting with opinion leaders in your industry — you will start getting noticed.

So if you’re on the current events bandwagon, there are easy ways to start following your industry’s current news, trends, and issues.

Use the following resources to get started:

1. Industry blogs, e-letters, and websites. Try putting these into an RSS feed for easy access in one place.

2. Attend meetings with your professional organization, read their newsletters, or watch their webinars.

4. On-the-go a lot? Try downloading some mobile apps to your mobile device. Most major news organizations have their own apps with handy news feeds.

5. Follow thought leaders on social networks, LinkedIn recently added their 150 Thought Leaders to follow.

Following current events can seem daunting and boring. But if you truly enjoy the industry in which you work, you are bound to find some interesting stuff every day to share with your colleagues. In the end, it will make you smarter and more aware of the events that impact your life and career.

What’s another benefit to following current events in your industry?

Related: Social Media: An Executive Decision

Heather R. Huhman

Heather R. Huhman is a career expert and founder & president of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. 

How To Get a Cool Job in Social Media [Slides & Video]

One of the hottest job markets at the moment is the world of social media. At the most recent Cloud Nine Recruitment speaking. He recruits people to do social media marketing for both agencies and companies around the UK and internationally, and he is always happy to share his best ideas to candidates. Here are some of the tips from the evening:

What defines a good career search…?

 

Steve listed a number of elements to a good career search and some of them are: standing out, being relevant, staying creative, having the right knowledge, being communicative, have the adequate experience and be suitable for the role and the company.

Really creative case studies of successful social media candidates

 

• Laura Tosney – YouTube campaign
• Gareth Cash – YouTube campaign
• Sean Fraser – Lego CV on YouTube
• Celine Cavaillerie – dedicated job search site
• Ulrike Schultz – Twitter campaign   @TheLondonJob
• Employ Kyle – most creative site ever, got 15 offers. Took a job in New York.

4 common denominators of successful job searches:

 

Creativity – how is your social backbone? Blog, Twitter, LinkedIn, Facebook profiles, what do they say? Are they effective and is the message loud and clear?

Connectivity – who do you need to be connected to? Listen, talk, read, connect, ask, meet, coffees, find industry leaders, comment and share.

Communication – are you talking with the right people effectively? Don’t be afraid, communicate positively, become intately visible, be generous.

Authenticity – be transparent, be honest, be enthusiastic and above all be YOU!

Steve’s slides from the evening:

Social Media London is a commnity and and monthly meetup featuring expert social media speakers, proudly powered by Link Humans.

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

Calling All Recruiters & HR Folks: #truLondon is in Town Again!

A quick update from our friend Bill ‘the brand’ Boorman on his upcoming flagship recruitment unconference #truLondon on 22-23 of February. If you are based anywhere near to London and you do recruitment, HR or simillar, this is a great event to network and share information with industry leaders.

There are no less than 40 track leaders lined up, coming from around the globe including South Africa, America and right across Europe. Participants are already booked from 12 countries. There’s plenty of new conversations, livestream, new for 2012 is a live lab that is going to feature a surprise hack to be announced on the day, the #TruGrads, a minimum of 6 case study’s and much more.

The deal with an unconference is that you won’t have to sit through any dull presentations, in fact PowerPoint is banned completely from the premises. There are no pitches, nobody is flogging their wares (unless you ask them to of course). If you have never attended one of these events you’re in for a treat.

Bill has also teamed up again with Rob Van Elburg and #RIDE for “The Recruitment Industry Dance Event,” on the 22nd (it’s unclear whether there are any dance track leaders).

Be sure to check out Bill Boorman’s Top Social Media Tips here on the blog as well.

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

Calling All Recruiters: #truLondon Is Back!

The Recruitment Unconference #trulondon is back for the third time, once again with a slightly different and evolving format, spread from the 16th – 17th Feb. It’s all unorganized by the recruitment dynamo that is interview with him here).

Bill says participation is restricted to strictly 100 attendees. Once the tickets are sold, there will be no more available so you best get booking soon if this tickles your fancy. The reason for the cap is to ensure that all tracks are manageable and do not turn in to long-winded presentations.

The deal is that all tracks (themes you could say) will run to one hour, though there is the opportunity to continue the conversation in one of the secret track areas if more conversation is wanted or needed. There are 24 track leaders hosting the tracks over the 2 days. All track leaders will be recognised as having expertise in the topic area.

There will be 3 tracks per hour 6 sessions per day, 36 tracks in total, with plenty of space for secret tracks.

On top of that, there are 6 case study tracks per day to look at specific success story’s, giving you the opportunity to directly question and discuss real success story’s. The case study tracks will be repeated on both days to give everyone the opportunity to take part.

As always, you are actively encouraged to move between tracks as you either need or want to.

Scheduled tracks include the old favourites and a few new ones for 2011 including:

  • Social Media Circus
  • New Model Army
  • Technology Shopping List
  • New Skool v Old Kool?
  • Employee Branded
  • Facing Up To Facebook
  • Battle of the Bloggers
  • Secret Sourcing
  • Graduate Recruiting
  • Video Integration
  • Social Learning
  • Referral Recruiting
  • Linking In
  • Global Reach
  • Going Mobile

Confused already? Fore more on the unconference format, check out Bill’s post “Talk to me, not at me

The usual #tru unconference ethos applies, that means:

  • No Powerpoint (But lots of tweeting)
  • No Dress Code (Bill typically sports jeans and a sweater)
  • No Name Badges (Though we have a funky alternative)
  • No Pitching & No Presentations (Leave the cheese at the door)
  • Aside from that the floor is yours!

Related: How To Use Pinterest for Social Recruiting.

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.