Are you one of the people using the 11th most surfed site in the world? Are you using it to recruit? How do you find the speed, volume of content and noise of the community? How accessible has it made you? Are you an average user spending 9:28 minutes per day on it, looking at, on average, 6 pages per... View Article
Tag Archive: Bio
How important is Twitter to you? Chances are you have more followers on Twitter than any other social media network, mainly because it’s less personal and acceptable to follow complete strangers. I would venture to say Twitter is as important to you as your LinkedIn and Facebook accounts. Some tech recruiters even say they won't deal with candidates with little or no Twitter presence. Yet for some reason we tend to neglect what our profile looks like, perhaps because we think nobody really cares or don’ t have the time. I believe that’s a mistake for a number of reasons.
Why you need to do itFirst off, if you are tweeting in your own name, your Twitter will come up very high in your Google results. Anyone (that’s including employers, recruiters and headhunters) will be able to find your Twitter profile and it should be consistent with your personal brand across other platforms. Second, some tweeters are really particular about who they follow back. Unless you have a credible profile, they might take you for a spammer and you stand to lose followers. Third, you will want to be searchable for what you do and how you can help others. Imagine a customer searching the net for your type of services, your Twitter account is one channel that you must make the most of. Here are five simple steps to boost your Twitter profile today:
1. Add a decent photoThe obvious one! Either dig out a nice nice mugshot or see a headshot photographer that can take a few snaps for you. As the photo space is tiny, you will want to get as much of your face in there as possible, the closer up you are the more trustworthy you will come across. Whatever picture you upload, try to keep it the same on your other social media profiles, website and or blog – personal branding is all about consistency. Not having a photo will definitely deter any potential followers, as will your favorite cartoon character.
2. An informative bio pleaseRight, you only have 160 characters so let’s keep it short and to the point. I would list the main value I am able to add to people starting with the highest value activity. So put your job title, what services you provide and try to inject a little bit of personality at the end. Or if you have it, put your personal brand statement here.
3. Fill in the location fieldThis field is becoming increasingly important with local Twitter directories such as Twellow listing fellow tweeters in your area. If you are an offline networker, you need to put your correct location on your profile so that you attract the right followers. A final note on location; think what anyone searching for you would enter. If you live in Hoboken, you might want to put Greater New York City – Twitter is a global tool that used correctly will connect you to people from around the globe.
4. Link to your site or blogThis is your free backlink from the good folks at Twitter Inc, don’t waste it by leaving it blank or entering your LinkedIn addresses. Always use your own real estate in this field as you will be able to track how many clicks you get from your Twitter profile with the help of analytics software.
4. Set up some listsBy starting to categorize the people you follow in list, you will look like a serious Tweeter. You can have lists broken down to geography, interests, friends or whatever you choose. You will also find that people love getting on to these lists as it adds to their Twitter credibility.
Bottom lineThere you have it, five simple steps to pimp your Twitter profile today. Twitter doesn’t give you much space to play with so you have to get it right. Tinker a bit and see what others think of your changes. If you don’t like it, change again. I know from personal experience that whenever I feel like changing my bio I will test it on Twitter first as it’s fast and the updates aren’t sent to any of my friends’ feeds like on Facebook or LinkedIn. Tell me what you think, would your Twitter profile impress an employer? Furhter reading at Top 7 Ways to Kick Off Your Twitter Job Search.
Most job seekers will use two documents in their job search; their resume and cover letter. That’s a good start, but how about professional bio as well? They are no longer just for authors, musicians and politicians. Anyone that has an online presence across social media and blogging (which is just about everyone nowadays) can benefit from one. This article looks at what a bio is, where it is used and why you need to get one written up sooner rather than later.
What exactly is a bio?A bio is the story-based version of your professional life. The information provided is similar to that of your CV or resume but the format is less formal. You are free to highlight the bits of your career you are proud of and omit anything that won’t help you. As it is a story, you can throw in interesting snippets about yourself and thus injecting some personality into your bio. The purpose of a bio is to tell the reader who you are and what you do, listing your experience and achievements, and backing your claims up with facts and figures. All these parts will form the credibility of your personal brand.
When is a bio used?Your bio can be used a across a number of situations, here are a few: • The “About” page on your website and/or blog, visitors click on this to find out about YOU, not the version of WordPress you use. • The bio/summary/about section of your social media profiles. This is what most people will find when Googling your name. You will need a longer bio for sites like LinkedIn, a micro version for Twitter. • In any marketing materials, proposals and quotes you send out to prospective customers. • Submitted for public speaking, presenting or training pitches (for speaking, you could also use a one-sheet). Designed to give the event organizer a quick overview of what you can do and hopefully book you. • Included in any publications such as books, e-books, reports, professional documents and even guest blog posts you author. • Job search, employers will definitely look at your online bio and oftentimes request it along with your CV or resume as it is more concise than your other documents.
Why should you get a bio?To stay professional and credible in the eyes of current and potential clients and of course potential employers. Every job seeker, career advancer and professional should develop his or her professional biography today. Whenever you email or leave a message for someone you never dealt with before, you can expect to be checked out online. Your bio is a brand building marketing tool that will entice the reader to want to contact you. There is stiff competition out there and for you to differentiate, it’s imperative you have a well crafted bio that points out what makes you unique. Your professional bio gives a quick showcase of what sets you apart from the crowd. A bio tells whoever reading it that you are not just doing your day job to pay the rent, it’s your passion and you are proud to tell the world about it. Your bio is the foundation of your personal branding toolkit and it’s potentially the most important text you write in your professional life.
ConclusionA winning bio can tip the balance in your favor. It’s all about first impressions, and your bio is probably read before you even meet the reader. A convincing bio allows recruiters, HR representatives and hiring managers to understand your strengths and achievements, hopefully leading to that great job opportunity coming your way. The best part of having a great bio is that it can be used again and again, and you are free to update it whenever you feel like it.
Work these verbs in to your resume or Linkedin profile and you will inspire the reader to take action!
Image by renatotarga
Image by renatotarga