Cover Letters: Do Employers Actually Read Them?

A cover letter is an opportunity to connect with the hiring manager. It is your opportunity to make them want to meet you over the many other CVs they have in their inbox.

Some say that employers don’t value them, but people must remember that the hiring manager is not just an email address – they are a person. Each has his or her own likes and dislikes and there are many who put a huge amount of value on cover letters.

What most hiring managers seem to agree on is that they do not value cover letters that read something like this:

To whom it may concern,
I am applying for the role of ………
I feel I have the skills you are looking for.
Please see my CV enclosed/attached.
I look forward to hearing from you
Mrs. A Bateman

And yet, so many cover letters that I see are similar to this one. What a wasted opportunity!

10 years ago, when I first started recruiting, this type of cover letter would probably do the job. However, in the current market, people have to ‘up their game’!

In order to make sure your cover letter is exceptional I would advise you follow these steps:

  • Make it Personal – Do your best to find out the name of the hiring manager (even if you have to call the receptionist and ask).
  • State The Position You are Applying For - It’s obvious (I know) but I receive so many applications which say ‘I would like to apply for the role advertised’ and I am often working on more than one.
  • Tell Them Why You Picked Them – If you want an employer to be genuinely interested in you, you need to make them feel that you are genuinely interested in them.
  • Tell Them Why They Should Pick You – Don’t just tell them you are suitable; tell them why you are suitable.
  • Add A Short Quote From a Referee – I graduated with a marketing degree and for three years I studied how advertisers and marketers use positive customer experiences to sell products/services. When I joined the recruitment world, I noticed that we have these and they are called references, but they are used at the end of the sale process!?! Your references/testimonials are your best sales tool, so use them and input a quote from your best one.
  • Tell Them How Much You Want It – Show some passion and use emotive language!

I can promise you that far more employers will value a cover letter than those who won’t, so always include one and make it count. Have you had any success with cover letters? Let us know in the comments below.

Aimee Bateman

Aimee Bateman worked for some of the world's largest recruitment companies, before setting up her own consultancy. She has helped thousands of people get their dream jobs and has appeared in a number of TV programmes as the 'Recruitment Expert' on BBC 1 and BBC 3. Aimee is also the founder of Careercake.TV which is designed to help people thrive in their careers. Follow Aimee on Twitter @CareercakeTV.

6 Reasons You Never Heard Back from the Recruiter

never heard back from the recruiter

You’ve spotted a brilliant-looking job online. Great location, great salary, interesting role. All aflutter, you upload your CV, hit send, and sit back, dreaming of the interview you know you’ll get (and ace), almost tasting that offer letter brimming with a massive salary hike.

A week goes by. Two weeks. Three weeks. A month. You never hear back.

Unfortunately, this is all too common for jobseekers, so here are six reasons why you never heard back.

1. Ugly CV

My colleague wrote a great article about formatting your CV for maximum impact. CV writing is a skill that’s difficult to master; that’s why CV writing services exist. Your CV is a marketing document to sell yourself. A clear, well formatted CV helps: if it isn’t easy to read, it won’t get read. If you struggle writing it, it’s worth paying a professional – a minor outlay (around £70/$120) that could result in a huge pay-off.

2. Skills to pay the bills

You know you can do the job with two hands tied behind your back, suspended upside down in a water tank. I don’t, unless you tell me. Make no assumptions. You know you’re a Software Engineer with 5 years experience of PHP development on a LAMP stack, but if you don’t tell me explicitly, I don’t know.

As a Technical Recruiter, I’ve seen far too many CVs where the candidate never mentions what technologies they use. My preference is to speak to candidates where I can immediately see that they are a strong match for the role. I probably will pick up the phone for a chat to a candidate who hasn’t listed their skills, but it won’t be my top priority when I have 3 great CVs that I am chasing instead.

3. Attenion [sic] to detail

Almost every candidate puts ‘attention to detail’ in their CV. Yet those same CVs contain spelling and grammar mistakes and other errors. “Mistakes on CVs” is often listed as the number 1 reason hiring managers reject an application. Using a recruiter helps because they proof-read and edit your CV, but mistakes also frustrate us. On a related note, applying to a job that isn’t relevant fails to show attention to detail.

You’ve seen the job title (e.g. Project Manager) and hit apply without properly reading the advert. Unfortunately, you’re a construction Project Manager applying to an IT Project Manager position leading Agile digital projects – not gonna happen. Read the advert carefully to ensure that the role is suitable for you. If it isn’t, you’re unlikely to hear back.

4. (Ir)relevant

It is a truth universally acknowledged, that a job seeker in possession of a desire for a new role, must demonstrate transferable experience. Rewrite your CV for every application and tailor it to precisely what is asked for. Is that experience relevant to the job you want? If not, ditch it.

Your CV doesn’t need every detail about your entire life and work history, just what will get you an interview. I recently had a candidate looking for a Junior iOS Developer role. He graduated a year ago and has worked in a department store for the last year in the computer department. His CV was two pages long, all irrelevant to his stated career goal – his experience was in sales and customer service, not development.

At the end, I found two lines about personal iOS development, with a link to his App Store profile. I looked and saw 4 high quality apps. Most recruiters give up after 30 seconds if they see nothing relevant.

5. That’s not what my sources tell me

This is the 21st century. People have Facebook , Twitter, LinkedIn accounts. You will be researched. Any discrepancies between your online presence and CV will ring major alarm bells. I recently saw a candidate with significant differences between the dates on his CV and the dates on his LinkedIn profile.

You should never lie on an application as it is easy to get found out. Furthermore, if you put reference details on your CV, don’t be surprised if people call them – any problems with references, your chances of an interview are ruined. Only give references on request, and let your referee know to expect a call.

6. You’re just not quite right

Your CV’s OK, your skills are OK, your experience is OK… You’re just not quite right. There’s no exciting feeling looking at your CV that you’ll be my next placement, so your application goes nowhere. This isn’t your fault; it’s the gut feeling of the hiring manager or recruiter. It isn’t fair on you, but with fifty CVs awaiting review, yours is put down, forgotten.

In an ideal world, every candidate would get a detailed reason why their application isn’t progressed. Unfortunately, that’s never happening – we’re all too busy. A recent advert received over 100 responses; 10 were worth speaking to. To call all the other 90 candidates who applied would have taken all week, and I wouldn’t have done any work on the dozen other roles needing coverage. However, if you ensure your application is well-formatted, relevant, and shows strong correlation to the role applied for, you’ll get a call back!

Related: Top 5 Interview Howlers of All Time.

photo by: anastasia r

Andrew Fairley

Andrew Fairley has spent the last 2 years as a Recruitment Consultant, working with clients from SMEs to blue-chips, sourcing IT staff. He is currently taking an MA in Management at the University of York. You can find him on Twitter or LinkedIn.

How to Use Instagram for Recruitment in 5 Simple Steps

Introduction

Instagram is an iPhone (and now also Android) application which allows users to take pictures, add filters and then share these edited photographs to Facebook, Twitter, Tumblr and more, all through one application. In April this year, it was bought by social media giant Facebook for £1billion, and boasts well over 50 million users, with no adverts.

I heard a quote from Jeremy Langhans that Instagram “puts the ‘media’ into social media” – but how can recruiters truly use this non-recruitment site to find employees? Here’s how in 5 simple steps.

1. Build Your Brand

Instagram Profile PageIn a similar fashion to a Facebook page, or Twitter feed, it is important to show that your brand is professional and that you take Instagram seriously.

Make sure that there is a high quality profile picture on your Instagram account, and that the details on your profile (company name and website) are filled out in a correct and working fashion. This can help a lot if a jobseeker stumbles across your profile by accident and then (luckily) has a link to follow to your website. Also ensure you have a company page listed under your company name, which all your employees follow (just to start building the important momentum).

Instagram has a ‘Following’ tab which, if the user chooses to view it, will show the actions of the users they follow (ie likes, comments and follows) – you may pick up the odd follower from this tab. Make sure your brand is known and is out there and that you are active.

2. Seek out the passive talent

Once you have built up a brand, start to look for users who may be fans of your brand, or interested in a similar brand. Find the people who are not actively looking for a job – 80% of the population is not looking for a job – and this will allow you to reach a larger set of users and build up your followers.

Make sure you comment on their photos, thanking them for sharing your brand, like their photos and maybe even follow them. Don’t follow everyone expecting follow backs, this may become spammy and put users off.

3. Search/Hashtags

To find talent, you have to search, and the best way to search is using hashtags. Searches on Instagram are carried out on username or hashtag, so a search for #Recruitment will bring up these results. When uploading photographs, ensure you use hashtags – but don’t hashtag every element of the photo and be careful.

Some Instagram users will hashtag too many times on their photo with useless tags – meaning that a search may only bring up 50% useful results – don’t be one of the users who spams the tags feed.

4. Locations

Instagram have an interesting partnership deal with FourSquare – when a user posts a photo, they have an option to tag it to a location (powered by FourSquare’s results).

Want to find someone locally? Search for #[location] and then through the Location tags provided on that search, or click the blue link on a photo (the location link) and it will bring up all photos tagged to that location (in the photo above, clicking on ‘Trafalgar Square’ will bring up all photos tagged to that location).

5. Be Active

The last and most important tip is to be active. Be on Instagram daily, being the first on photos of your brand, create a hashtag especially for your brand, and also maybe run a few competitions or contests. This will build your fanbase and allow to see whether the people who like your brand are the peopel you want to employ.

Being active gives you a wider reach of followers and possible recruitment talent. You can then create photos advertising your open jobs and post these on your account, allowing your wide follower base to apply.

Conclusions:

It is important to build a brand on websites such as Instagram, and to keep active and friendly. And most importantly, be the first to do it – do not wait until other people have started using Instagram regularly. It will make you more interesting to possible candidates and to followers. Link your account to your Twitter and Facebook to alert people to your Instagram account’s presence, and to up the likes and shares.

Do you use Instagram for recruitment? Please share your experience!

Related: How to Use Pinterest for Social Recruiting.

photo by: AleksGrynis

Laurence Hebberd

Laurence Hebberd is Community Manager for Link Humans in London. He also runs the Link Humans Twitter feed - @LinkHumans.

7 Phrases I Never Want to See on Your Cover Letter

not good cover letters to write

The cover letter is a critical document that makes a good difference in the job application procedure of the applicant. It presents you in a professional manner to the employer and lets the employer know that you are the most desired candidate for the job position for which you have put in your job application. Hence, it is very essential to produce a well written cover letter that will win the attention of the recruiter and thereby, amplify your opportunities of winning the desired job interview.

The candidate must ensure that the cover letter is written in an uncomplicated language so that the reader does not have troublesome experiences while interpreting the document. The candidate should plan what points are needed to be included in the cover letter. The best way to do it is to create a basic skeleton of the cover letter. Later, the candidate can add more points and elaborate the letter. Every cover letter should have an introduction, body, and conclusion. At the end of the letter, the candidate should give his gratitude to the recruiter for having read the document.

It should be noted that the job title, name and address of the organization, and the personal details of the applicant must be mentioned in a precise and accurate way without any mistake. The candidate should avoid beating around the bush and come right to the point. This will avoid the unnecessary lengthening of the letter and even maintain the curiosity of the employer to read your document. It is beneficial to use the online proofreading tools for making sure that your letter is free from any type of typographical errors, sentence construction errors or spelling mistakes.

Most of the applicants are found performing the usual mistakes in their cover letters, especially by adding some phrases which are strictly needed to be eradicated from an ideal cover letter.

7 phrases you need to avoid in your cover letter:

  1. To whomsoever it may concern: This is one of the common phrases that the applicants make use of in their cover letters. It is more a generic kind of phrase which is not suitable to be included in the letter. Every letter should be addressed to a specific person. Therefore, it is necessary to clearly mention the name of the individual to whom the letter is addressed. Moreover, such kind of phrases showcase unprofessional attitude to the reader, which creates a spoiled impression on the recruiter
  2. Call me at… : It is a phrase which most of the candidates use in their cover letters so as to make sure that the employer gives them a call once he/she decides to select them for the job position they have applied for. However, this is not the right way to invite the interview call from the employer through your letter. The candidate should be subtle in his language and ask the employer to call him for further procedures in a more formal and humble manner. For example, ‘You can contact me as per your convenience’
  3. Yours lovingly: This is a commonly made mistake by the applicants in their cover letters. Such phrases are usually used as a concluding phrase in informal letters and not in formal letters like ‘the cover letter’. Since the cover letter is drafted to the recruiter with a purpose of applying for a job, it should be created in a professional way by keeping in mind the formal etiquette of letter writing. Instead of such phrases, you can use ‘yours sincerely’, ‘yours respectfully’, ‘regards’, etc., in your cover letter
  4. I want a positive response: This is a too direct and commanding type of phrase which the applicants should avoid using in their cover letters. On the contrary, phrases like ‘I am waiting for an affirmative reply from you’ or ‘I hope for a positive response’ can be used by the candidates in their letters. These sentences sound more formal and modest. The purpose behind including these sentences in the document is to receive a reply from the addressee for the job application sent
  5. Phrases with ‘I’: It is redundant to use phrases starting with the word ‘I’. This is another type of common error that most applicants use in their cover letters. Due to constant use of the word ‘I’, the reader may lose his interest in reading the letter. In this case, the candidates can try to use different words or start the sentence with any word other than ‘I’. Another way to avoid the word ‘I’ is to change the structure or formation of the sentence in such a way that it does not start with the word ‘I’
  6. Looking for an interesting job: This is a non specific phrase which does not really tell the employer what exactly is the applicant looking for. While drafting any type of cover letter, the candidate should be very specific and not let the reader keep guessing about it. The candidate should be very clear while mentioning the job title he is applying for; otherwise, it may create confusion in the hiring process. There is also a possibility of the recruiter evaluating the candidate for some other position which the candidate is not looking for. Hence, such phrases should be avoided in the document
  7. I feel that…: This phrase is considered to be vague in the corporate world. By using such phrases, you tell the reader that you are low in confidence. It shows that you are not sure about what you are talking about. It has to be either ‘I believe’ or ‘I am confident’. As a candidate, you need to be confident and maintain clarity in speech. This will help the recruiter to understand you and reflect you as a sure-footed and steady individual

Once you are aware of these 7 cover letter phrases which need to be stringently avoided, you can develop your skills for drafting an idealistic cover letter.

Related: How to Make Your Cover Letter Grab the Employer’s Attention.

Sandy Dsouza is a freelance author and blogger who is having more than 4 years of experience in the field of writing. She is always eager to share her knowledge on various topics like resume and career development. Connect with her on Twitter to know more about her and also to get new tips and updates from her own experiences. Check out more on resume and cover letter tips at bestsampleresume.com.

photo by: JohnGoode

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