As they say, social media never sleeps and after a busy time for Facebook and LinkedIn last month, it’s the turn of Google and Twitter to make major changes. This month saw the dawn of a new look Google Plus, as well as increased interest in Google Hangouts, and Twitter introduced Lead Generation Cards into their web platform. Here is our social media round-up for May:

Big Changes at Google

Google IO 2013This month saw big changes at Google, with announcements of massive overhauls at their Google I/O 2013 conference in San Francisco. Ahead of its second birthday in June, the website completely overhauled their Google+ network – giving it a thorough redesign this month (just over a year since the last redesign).

Google+ HangoutsIn total, Google added 41 new features to Google+, making it “look a lot like Pinterest and Facebook” (according to Mashable). The features included a new multi-column layout (depends on device and screen size), related hashtags added to streams, Auto Awesome (which automatically animates/enhances photos), Auto Backup and more. One of our favourite elements here at Link Humans is the Hangouts feature (and new app which is replacing talk) – we’ve tried and tested it in the office and out and about and it’s brilliant! Take a look!

According to this article, “190 million people are now active in the Google+ stream” – are you on Google+? (We are and you can find our page here!) Small Business Trends believe businesses can no longer afford to ignore the platform, and have outlined 5 reasons why, whereas this infographic from Social News Daily shows that Google+ mentions drive more revenue than Facebook! But only 1% of B2C and 3% of B2B marketers worldwide think Google+ is important (source) – do you?

I’ve been a fan of Google+ for a while now, and I think (slowly but surely) it is beginning to shine! After the announcement of the closure of Google Reader in March, Steve Woods of Technorati thinks Google+ will become the new Google Reader. Karl Smith at Forbes takes a look at the future of Google+, Google Reader and social networks and comes up with some interesting conclusions. What do you think? Could Google+ become king? Let us know in the comments below!

Twitter Lead Generation Cards

Twitter Cards are an aspect of the network which has been live since June last year – allowing the possibility for users (especially advertisers, marketers and now recruiters) to attach media experiences to tweets that contain their content. The Lead Generation Card is “a new type of Twitter Card that will allow marketers to collect leads directly within the tweet” and was announced on their official blog in the later part of this month. Currently, the feature is only available as part of Promoted Tweets – a paid feature of Twitter Ads, but Hubspot have already said it will “transform” the way marketers use Twitter Ads.

Make IT In Ireland Twitter CardUsers register their interest in an offer, promotion or job post with a single click, which automatically adds their username and email address to a mailing list – it keeps the process simple and makes the user filling in the card feel as if they aren’t doing much! PC Mag have said that new Lead Generation Card “simplifies branding” – by saving signup information and taking out the need for another form, making the process extremely easy! However, are Twitter Cards really a safe bet for users? IT World questions exactly that – read this first!

Our friends at Make IT In Ireland were the first to run job-based Twitter Lead Generation Cards (as reported by The Next Web) – but could this work? Would you apply for a job via Twitter? I wouldn’t!

If you want to try out the Lead Generation Card for yourself, Hubspot have created a step-by-step guide – let us know how it goes!

Other Momentos:

Those were our two main moments from this month – a massive Google Plus overhaul and Twitter Lead Generation Cards. However, they weren’t the only social networks keeping busy:

What were your favourite social media moments from this month? Let us know via Twitter (@UndercoverRec) or in the comments below!

About Laurence Hebberd

Senior Account Manager at Link Humans, a recruitment marketing agency.

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