This month has been a quiet month for social meda (especially after a jam-packed January), but still there were two major Social Media Moments to explore – the LinkedIn top viewed profiles email, and the Twitter hackings. Leave us your comments below, or let us know via Twitter (@UndercoverRec)!

LinkedIn Most Viewed Profile in 2012 Email

Did you receive THE email this month? I’m talking about the ‘Congrats! You have one of the [insert number]% most viewed LinkedIn profiles for 2012’ email? Even Mark did (well maybe…)!

There were two sides to this story. There were the users who were proud to be in the most viewed profiles, and those wondering whether it was a scam/clever marketing exercise (such as the LA Times and Cubesocial). A large majority of people worked out that being in the top however-many meant you received the same email as millions of other users. Jorgen explained his thoughts on it all (before he received the email himself!):

The whole thing was obviously a great PR opportunity for LinkedIn, with over 80,000 “suckers” (according to a Gizmodo article) tweeting and sharing how popular they are, but there were people who thought LinkedIn were being unethical. Were they? Or were they just using an innocent piece of marketing to increase their reach? I think it worked – it was clever, but they got found out (ironically, via the power of social med

Jokes aside – where were you placed? Was it a clever PR stunt or just annoying? Let us know in the comments below!

Twitter Hacks

The other big social media story of this month was a wave of Twitter hackings. Two major companies – Burger King and Jeep had their accounts hacked, with logos, descriptions and tweets changed.

Burger King was the first victim. They had their logo changed to the McDonalds logo, with web address changed to mcdonalds.com and description saying:

BURGER KING® USA official Twitter account. Just got sold to McDonalds because the whopper flopped =[ FREEDOM IS FAILURE™

Tweets were sent filled with expletives, insulting the Burger King brand and its workers. The hacked account was live for just over an hour and received 30,000 new followers (5,000 in the first 30 minutes) due to the hype built up from the event. It was swiftly taken down with many people joking that Burger King should have had a better password than “whopper123”. The hack did however create 450,000 tweets about Burger King and a 300% increase in conversations about the brand (as shown by this infographic from The Drum).

Maybe the hacking wasn’t a negative experience after all – with Burger King getting a “royal PR boost” according to Media Bistro.

The next day, the @Jeep Twitter account was hacked as well (apparently by the same user):

Again, the logo was changed to Cadillac with a similar description to the Burger King hack (and even a McDonalds themed background!).

Is it time for brands to really step up their focus on social media security? The New York Times think so – but isn’t this something which should have been done in the first place, surely? Here at Link Humans, we have passwords made up by random letters and numbers which is changed on a regular basis! The hackings were so severe that they even caused a ‘friendly reminder’ to be sent from Twitter themselves, ensuring users have safe passwords!

However, it wasn’t all bad, with people mentioned in the tweets seeing an increase in promotional numbers, and other companies also pretend hacking each other – with BET and MTV swapping profile pictures:

What are your thoughts on the hackings? Is it dangerous for these brands to be so open? Or did you find them funny? Let us know!

Social Media Snippets

  • Instagram Feed for PCs – After the terms and conditions fiasco, Instagram have finally taken the step from mobile-based application to web platform – with a home feed for computers (as announced on their blog) to join the web profiles. Is it a little too late? Are you still on Instagram? We are, come follow us!
  • HMV X Factor Fiasco – This month saw the lay-off of a large amount of HMV staff, and one plucky social media community manager dared to take a stand and tweet her firing. Steve Ward gave his thoughts on what lessons can be learnt from the #HMVXFactorFiasco.

Again, let us know your comments below – what was your social media moment of this month?

About Laurence Hebberd

Senior Account Manager at Link Humans, a recruitment marketing agency.

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