Your online reputation is crucial now-a-days, as searching you will most likely be the first thing people do after hearing your name. This infographic (from trackur) gives you the ultimate guide to monitoring your online reputation.
- If you’re a company – monitor your business name, CEO’s name and product’s name and if you’re an individual, monitor your name and any variations it may have.
- Quantify your audience – who has a stake in your online reputation? Bloggers? Journalists?
- 47% of social media users actively source customer service through social media.
- Outline which channels need monitoring and how it will be done.