With 400 million users and 4 million companies on LinkedIn, it comes in top among the social networks for professional use. Whether you’re looking to connect with business prospects, engage your customers or market your brand, LinkedIn’s expansive network of users and professional features make it the perfect social channel for business.

In order to make sure you are leveraging all of the available tools and getting the most out of LinkedIn, Top Dog Social Media have shared 61 short and sweet LinkedIn tips for business.

  1. LinkedIn is a business social network and people expect things to be professional at all times.
  2. Always respond to your messages on LinkedIn in a timely manner.
  3. When asking for an introduction on LinkedIn, make sure they actually know that person.
  4. Connect with people who viewed your profile, but skip the “I saw you viewed my profile.
  5. Have a strong and clean LinkedIn profile that speaks to your ideal clients. Not just your offer.
  6. Listen to the language that your ideal clients use to describe their challenges and problems.
  7. Your profile pic should be a clean headshot facing the camera – smiling with a clean background.
  8. Optimize your LinkedIn headline with at least 1 or 2 keywords.
  9. Have a clear call-to-action in your LinkedIn summary.Tell prospective clients what you want them to do next.
  10. Endorsements improve your search ranking on LinkedIn for the keywords listed in your Skills.
  11. Optimize your LinkedIn profile for your keywords & speak to your ideal clients to get more connection requests.
  12. Set yourself apart from your competitors, invest the time to complete your LinkedIn profile.
  13. To effectively use LinkedIn groups, join groups that are specific to your target audience.
  14. If your business focuses on your local area, join all relevant & local LinkedIn groups.
  15. As a member of a LinkedIn group, you can send 15 free messages per month to members.
  16. If you see a group with no activity on LinkedIn, that might not be the best group for you to join.
  17. To engage in LinkedIn Groups, search for keywords that interest your prospects and clients.
  18. Don’t post to multiple LinkedIn groups at once otherwise you will flood the newsfeed.
  19. Share your content in a LinkedIn Group, but be sure you’re providing value relevant to group members.
  20. When posting an article in a LinkedIn Group, start with a question to stimulate conversation.
  21. Always personalize your connection request to potential prospects on LinkedIn.
  22. When you connect on LinkedIn, it is vital that you DO NOT send the default LinkedIn message.
  23. Create a Welcome/Thank You message to send to your new LinkedIn connections.
  24. Relationship-building messages are designed to build rapport with your new LinkedIn connections.
  25. Don’t use LinkedIn messages to sell but to warmly lead prospective clients into setting up a meeting/call.
  26. Decide how much time to devote to your lead generation campaign on LinkedIn daily and be consistent.
  27. For successful lead gen on LinkedIn, the key is to create a system and routine that becomes second nature.
  28. Create a daily/weekly task list to follow, to make your time on LinkedIn more efficient & effective.
  29. Posting daily status updates should be one of the first things on your LinkedIn checklist.
  30. Post once or twice a day on LinkedIn. Make sure you post information that is interesting to your target audience.
  31. When you post on LinkedIn, always add a comment. Also ask a question, to stimulate conversation.
  32. Share your posts directly from your blog on LinkedIn with social sharing buttons.
  33. One of the first things you want to do each day on LinkedIn is to accept new connection requests.
  34. When you connect with a new person on LinkedIn it’s a win-win, you both expand your network.
  35. Search results on LinkedIn are limited to 1st, 2nd, 3rd degree connections & group members. Be sure to grow your network.
  36. After you accept a connection request, you should send your new connection a welcome message.
  37. Make an effort to regularly build your network, connecting prospects, clients and strategic partners.
  38. Set a target for the number of prospects to reach out to on LinkedIn everyday – be consistent.
  39. When people view your profile, it is a chance to connect. No need to say “I saw you viewed my profile”.
  40. If a prospect sends you a LinkedIn connection request, reply with a thank you message that provides them with value!
  41. You need to monitor & engage with your LinkedIn network on a regular basis.
  42. Review the discussions in Groups you belong to and look for opportunities to engage & add value.
  43. You should review your LinkedIn notifications daily for engagement opportunities.
  44. Introduce your LinkedIn connections to each other.This invokes the law of reciprocity & expands your network.
  45. You can search for prospects on LinkedIn using LinkedIn’s Advanced Search and LinkedIn Groups.
  46. Pay attention to the people your contacts are connecting with, especially if they are competitors.
  47. Each week reach out and share content with some of your hottest prospects on LinkedIn.
  48. If you come across content that would be a good fit for one of your LinkedIn connections, send it.
  49. If you find a great article, send it to individual connections that would benefit from reading it.
  50. Do not try to sell or pitch new connections.This is the fastest way to KILL a potential relationship.
  51. I highly recommend you grow an email list to complement your LinkedIn lead generation efforts.
  52. To convert a prospect into a client, move the relationship off-line.
  53. Social Selling is first and foremost relational – it’s SOCIAL media not sales media.
  54. Social selling requires a time investment, but the Return on Investment (ROI) justifies it.
  55. LinkedIn Privacy settings are for your protection but be sure not to close yourself off.
  56. 3 Major Premium LinkedIn Features: Advanced Search Function,Who’s viewed your Profile & InMail.
  57. The EXTRA Advanced Search Options are one main differences between FREE & Paid accounts on LinkedIn.
  58. You can manage your LinkedIn relationships adding relevant tags to keep them organized.
  59. Create “saved searches” on LinkedIn & you’ll get weekly updates of people that match that search.
  60. When sending connection requests on a mobile device, make sure you go to their profile to send it, so you can personalize it.
  61. With a free LinkedIn account you see the last 5 people who viewed your profile, with a paid account you can see them all.

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About Sophie Deering

You can follow Sophie at @SophieDeering.

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