LinkedIn

The Twitter and LinkedIn integration has been a pet peeve of many LinkedIn users for some time. When used correctly (selective tweets only), it would send one or two relevant tweets into a user’s LinkedIn status. Most users got this wrong however and sent every tweet into LinkedIn. The trouble is that the tone on Twitter is conversational and on LinkedIn it’s professional. On Twitter it’s fine to do 10 updates in a day, on LinkedIn you’ll only clutter up your network’s homefeed. A very different pace of interaction on LinkedIn if you like.

LinkedIn + Twitter = Litter

Many bloggers, including myself, have been calling for LinkedIn to cull the Twitter integration or at least allow users to filter out updates they see. The recent announcement came as a surprise, not because they stopped the integration but because it was actually Twitter that pulled the plug. They have pulled the Facebook integration as well, their game is of course to encourage users to use Twitter as a stand-alone product and not as a firehose into other networks.

It’s a one-way street

As it stands now, you can still share into Twitter from LinkedIn (just not the reverse). This is very simple, just click the blue Twitter bird when making an update. I see recruiters doing these updates from group discussions as well as status updates and it makes a good impact in my opinion – so keep this up whenever relevant.

How to still tweet into LinkedIn

If you still want to make updates from Twitter to LinkedIn you have the option of using something called IFTTT (If This Then That). This is a 3rd party application allowing you to set up automated updates from one network to another. In this case you can choose to send Twitter updates to LinkedIn.

In general, I would avoid doing the same blanket updates across different channels but it does of course save time and effort. I would be interested to hear from other recruiters how they do it so please get in touch!

Related: How Recruiters Should NOT Run LinkedIn Groups.

Image: Shutterstock


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About Jörgen Sundberg

Founder of Undercover Recruiter & CEO at Link Humans, a social and digital marketing agency.

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