OK you’re a recruiter and you’re trying to use Facebook for job postings. Let’s say your Facebook Page has 1,000 fans and you do an update about a really hot opportunity. The average Facebook user has 130 friends, meaning you have a potential reach of 130,000 users right? Wrong.
The average Facebook post only reaches 16% of the page’s fans and most fans never go back to the Page after they have liked it in the first place. The average user has no less than 130 friends and 80 Pages, groups and events to keep track of. This means some serious filtering has to be done to ensure a decent user experience.
Enter EdgeRank, Facebook’s algorithm for deciding what you will see in your newsfeed. This formula is based on 3 ingredients: Affinity, Weight and Time Decay.
Have a look at the infographic from VASimpleServices below and for a more in-depth look at EdgeRank for recruiters check out Why Facebook EdgeRank is so important to understand for Social Recruiting by Andy Headworth.