Speaking

One of the best free ways to market your personal brand to your target audience is to take on speaking engagements in your field. I do this quite a lot in the London meetup circuit and I would like to share some tips on how to get booked to talk.

When you speak before a group of people, you generate lots of interest and you will have plenty of opportunities to chat with potential employees, customers, partners, investors etc. Compare this to a normal meeting where you do your pitch to one or two people, it’s obviously more efficient to do it to ten or twenty prospects in one go.

Expert status

By giving talks on specific topics you establish yourself as an expert or even a thought leader. Being seen as someone that really knows their stuff will lead to increased interest from peers and customers. The more you are seen, the more you are likely to be mentioned and interviewed in the media, both online and offline. If you have a site or a blog, you will notice that your visitor stats can skyrocket after a good speech. Your increased exposure will in turn lead to more enquiries, business and hopefully allow you to increase your rates.

Jorgen Sundberg gives regular regular university lectures and public talks on Social Media in Recruitment, Personal Branding and LinkedIn. 

I do regular regular university lectures and public talks on Social Media in Recruitment, Personal Branding and LinkedIn.