Personal Branding

I will assume that you have already crafted a personal brand statement and you may even have used it a few times. Before you spray every social media outpost with it, take a few minutes to go through this checklist to make sure it does you justice.

Here are seven hallmarks of an effective personal brand statement: 

Source: Dilbert.com

Personal branding keeps growing in importance, you can barely go online without reading about it. We are now at a stage where most professionals and business owners really need to dedicate time and effort to strengthen their own brands as a part of their daily routine.

With business being ever more competitive, your best way of staying ahead of the pack is to stand out and have a unique brand amongst peers. In the end, it’s all about what you are known for. Others should be able to say what your unique promise of value is once they see you or your name.

Here are 5 great reasons for creating and building your personal brand:

1. Grow your network (expand your business horizons)

Expanding your network is hugely important to business success, it opens up avenues you never thought of. When you have a strong brand you will notice that people want to know you and help out any way they can. Your personal brand works like a magnet and it attracts like minded people which can be very useful for your business or career, just like you can be useful to them. Networking is all about karma, help others and they will help you.

2. Attract opportunities (inbound marketing)

As both a Personal Branding and LinkedIn trainer, I get a few recurring questions in my workshops and seminars. I thought I would compile a little list with questions and answers here, hopefully they will be useful to you. Most questions are related to sales, marketing and recruitment which is basically the type of professionals I tend to train.

Here goes the 21 LinkedIn questions and answers:

LinkedIn has over 135 million members internationally and the average household income of a LinkedIn user is over $100,000 annually! With just a little bit of effort you will see how the powerful social site can help you market your personal brand and your business far more than you imagined. 
 
Our friends at MindFlash have enrolled you in a basic LinkedIn boot camp training to give you the fundamental tools necessary to use the site for all your business and personal marketing needs.

If you want to learn more about LinkedIn, check out our London based LinkedIn workshops.