13 Surprising Social Media and Recruitment Facts [Video]

social media facts

Here’s a quick video from technology job board Dice listing 13 social media facts and 7+ benefits of social recruiting. Main takeaways for me here were:

  • 85% of tech professionals use Facebook and 41% use Twitter
  • In January 2012, users spent on average 405 minutes on Facebook
  • 30% of Twitter’s audience make more than $100k
  • The Google Plus button is used more than 5 billion times per day
  • Professional bloggers manage on average 4 blogs (yes, I can vouch for that)

Related: Is Social Recruiting Really Happening? [Video]

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

Filed Under: Job Board, Social Recruiting, Statistics, Video Tagged With: , ,

INFOGRAPHIC: LinkedIn User Statistics by Network, Profiles, Groups, Applications

LinkedIn now has 150+ million users. But how are those users really using the world largest professional networking site? Good question which this infographic will try to answer. Here are some of the highlights of the study.

First off, most users (90.9%) use the free version of LinkedIn and the rest have an upgraded paid account. Probably the way it should be, paid accounts are typically only useful for people using LinkedIn for recruitment or business development.

Most users (51%) have between 0-500 first degree connections on LinkedIn. Compare that to recruiters using LinkedIn, they have an average of 616 first degree connections (more at How Recruiters use Social Networks).

This is interesting: only 50.5% of users have ‘complete profiles’ as defined by LinkedIn. Getting a complete profile is really simple so wonder why so few people have done this?

The majority of LinkedIn users are in 10 or more groups. 10.4% of users are a member of the maximum 50 groups. Being in more groups gives users more visibility and ability to search for others, something only one in ten users have clocked on to.

How must time are users investing in LinkedIn? No surprise here that the biggest group (47.6%) only spend between 0 and 2 hours on the network per week. Only 10.5% of users spend more than 8 hours on LinkedIn per week, probably the same users that are members of 50 groups!

What do people like about LinkedIn? Most users say they like Groups, people searching, finding people they might know, seeing who’s viewed your profile and looking up company information. No mention of snooping on competitors or looking up ex-girlfriends.

Related reading: Global LinkedIn Demographics and Statistics 2012

Source: Power Formula

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

Filed Under: Infographic, LinkedIn, Statistics Tagged With: ,

Global LinkedIn Demographics and Statistics January 2012 [Slides]

It’s time for a LinkedIn Demographics and Statistics update by our friend Amodiovalerio Verde. The highlights of this 2012 update include:

• LinkedIn’s members have reached 147 million, although this figure is an approximation provided by LinkedIn

• The average user of LinkedIn is male (57.9%) and aged between 25 and 54 years (67.7%); compared to the previous year, the percentage of teenagers (18-24) has grown more than other age groups

• The 10 countries with most LinkedIn users: United States (58.5 million), India (13.3 million), United Kingdom (8.4 million), Brazil (6.8 million), Canada (5.1 million), France (3.2 million), Netherland (3.1 million), Italy (2.8 million), Australia (2.8 million) and Spain (2,6 million)

• In the 10 major countries is concentrated 79% of members, and 40% of all LinkedIn members reside in the United States

• By number of members, Brazil has overtaken Canada, France has overtaken Netherlands, Italy has overtaken Australia, compared with January 2011 data

• Compared to January 2011, LinkedIn’s member have grown by 45% worldwide

• The country with the strongest growth was Indonesia (+111%) followed by Turkey (+97.3%) and Brazil (+91.6%) while countries with a lower growth were Denmark (+23.5%), Finland (+22.7%) and Netherlands (+22.1%)

• Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the figure rises up to 57.3%

• 39% of the members is a Manager, Director, Owner, Chief Officer or Vice President

Want to see more slides? Check out How Your Company Can Start Using Social Media to Recruit.

Source: Amodiovalerio Verde

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

Filed Under: LinkedIn, Slides, Statistics Tagged With: ,