With the wide adoption of social media over the last couple of years, the conversation has evolved away from “Why use social media?” to “How do you use social media?”. A simple Google search for “social media etiquette” brings up 1,580,000 results. But do we really need all of those articles to tell us how to behave online?
Sites like LinkedIn have shifted us away from anonymous internet usage to an age of personal branding and online identity ownership. So, if our online profiles are to be taken as extensions of ourselves or at least representations of our best self, shouldn’t our actions online just be a reflection of what we are like offline?
If social media is just a new tool to achieve the same end goal – to communicate – shouldn’t the same etiquette for communicating in person or over the telephone apply? [Read more...]