The Man That Sold Skype Tells His Story

Danish entrepreneur Morten Lund made millions when he and a few other early investors exited Skype and sold up to eBay to the tune of $2.6 billion. He was forced to declare personal bankruptcy in early 2009, after a newspaper venture turned sour.

Morten doesn’t let this get him down and although he lost all his money, he still has what matters to him. Start watching from about 2.30, I hope he will inspire you like he has me.

How would you deal with losing a fortune?

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

The Secret of Personal Branding

how you can use personal branding to further your career

You might have heard about personal branding, it is a much hyped concept that is all over the web at the moment. How does it affect us normal folks and what can we do to make the most of personal branding? This article will briefly explain what it is, what you should be doing and what you can expect from it.

What is personal branding?

Personal branding is how you project yourself to the world, how you create and maintain your image. Your brand is just as much about your profession and career as your background, what type of person you are, your interests and any interesting facts.

Personal branding is essentially very similar to company branding, for example the golden arches of McDonald’s or the Apple of, uhm, Apple have become instantly recognizable as part of those companies. This is what you want for yourself, you want to stand out from the crowd and be memorable.

Personal branding is where you and your career are bundled together into one. It’s the way you market and promote the image of yourself. What you do and what you are all about and above all what you can do for others. Compare your personal brand to a rock star’s image, something that needs to be maintained.

All interaction you have with other people make up your personal branding. Having a meeting, making a phone call, sending an email are all activities that demonstrate your brand. Offline and online, you only get a few seconds for a first impression so you will want to get it right.

Do I need a personal brand?

You already have one. What you need is to maintain it and make sure it projects what you want it to by staying consistent continuously improve it. You will want to take control of your brand because you want to be noticed and stand out from the crowd. It will help you to be seen by current and prospective clients, business partners, employers and so forth. You want people to remember who you are and what you do.

Your online brand

First impressions count, also online. It’s free and very simple to sign up for online networking sites and they are great tools for promoting your brand. Any typical professional will have a profile with Linkedin or Facebook, some will have lots more than this. As long as you use and maintain your profile in the right manner, you are on to a winner.

Try googling your name and see what happens. Now consider that others (prospective customers for instance) do the same. Are you happy with what they see? If you were a client, you would probably want to see a supplier with a professional profile on Linkedin and possibly other platforms.

We already know that headhunters and HR people are all over LinkedIn like a cheap suit. Guess what, they also cross reference you on Facebook, Twitter, Myspace and other sites to see that you are not simply putting on a corporate act. Make sure the brand you project is consistent and well positioned, it will help you to get that raise, promotion or even a new and better job. Just like having 20 recommendations on LinkedIn weighs in your favor, one ‘wrong’ photo can be a complete dealbreaker and leave you regretting ever signing up for that service.

My experience

I have long been prolific on LinkedIn and used it as a tool for expanding my network and to do research on people and companies. I have a large and growing network which has supported me when building this site and even coming up with ideas for posts. I set up The Undercover Recruiter to promote myself as well as the blog. Setting up a blog is optional and perhaps not the first step you want to take, although if you have the time it is definitely worth looking into. I promote this blog across a few platforms (mainly LinkedIn, Facebook & Twitter) and try to have exactly the same brand on all of them.

Call to action

Make sure you are consistent with everything you communicate to the world. This includes how you speak, your emails, online presence, your resume and even how you dress. Will your prospect customer be surprised or even disappointed when they meet you for the first time? You have to make sure you are one and the same across all channels and you will then come across as genuine and trustworthy. Share information about yourself, tell stories and inspire others. Add some personality to your brand, we all know it’s easier to sell on emotions than facts. When you think you are finished, anyone should be able to locate you online and find out what you do and what makes you special. If this isn’t the case, you need to put some more work in.

Bottom line

You need to be aware of your personal brand and you should ensure that you are projecting the right image of yourself. By being consistent and congruent, online and offline, you will build up your image and people will notice and trust you. As long as this is a positive message, you will improve your chances of having a great career/building your business/making friends/whatever your goal is.

What is your experience of personal branding?

Image credit MR Photography

photo by: colinlogan

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

5 Reasons You Should Never JUST Work for Money

Why do you do what you do for a living? If you say that you love what you do, you are lucky. Only a small minority can actually claim to be happy doing what they do.

Most people will say they do their job for the money. They would ideally want to do something different but they believe they have to stay and do more of the same to get that income. Here are the top 5 reasons you should not just chase those dollar bills:

1. You will never make enough

There will never be enough hours in the day to earn enough if you are not having your money work for you. There is only so much one individual can do in a job and this is what you will be paid for. You can only be paid for the work you are doing and never earn passive income. Being employed is very much “the more you put in, the more you get out” when in fact you could put less in and get more out if you only knew how to. Starting a business on the side, investing in the markets or in real estate, creating work that will generate royalties will allow you to make passive income. This will in turn free you up to focus on what you really enjoy in life. Your day job will not make you wealthy and will not open you up to new opportunities outside of your day to day tasks.

2. The debt spiral

Being in the rat race and keeping up with the Joneses will lead to the accumulation of debt. It starts with paying for a university degree to get a job. Once you have the job you want to buy a house. The house is bought for the bank’s money and you are now locked in to a lifetime of debt. On top of this you have financing for a new kitchen, the better car, the exotic vacations and obviously all kinds of spending on credit cards. As a rule of thumb, the higher the income an individual has , the higher the spending and the debt leveraging they will engage in. This becomes a vicious circle where you can end up just chasing your own tail by every month getting you pay check and straight away pay interest on your debt. It may feel like you are treading water at times when chasing the money. At the end of the day, your job is only a temporary solution for paying off your debt.

3. Taxation

However you look at it, employees will always have the highest tax burden in any society. The rate of tax is standardized and the people with jobs will invariably have to pay for the people without jobs. The taxes are taken both from your income and the payroll tax for your employer, effectively taxing you twice. If you were to own a business or be a full time investor, the tax rate would be lower and the system will allow you to make deductions and postpone paying tax. The tax system is designed like this to stimulate business and entrepreneurship. By demanding less tax, the government is in a sense rewarding the individual willing to take the risk of running their own business. As the employee takes less risk, they have to pay higher tax. If you are looking to make money from working, being an employee is the worst place you can be from a taxation point of view.

4. Risk of stagnation

When you are only chasing money, you are less likely to learn and develop in your job. If you are in the comfort zone and making the level of money that you feel is fair, you are on cruise control down the path of least resistance. You will be exposed to less business scenarios and environments, disabling you to develop the deep problem solving skills that you will need to make money outside of your job. Look at the people in your office and ask yourself who are going places and who the journeymen are. I would venture to guess that the former will be the learners and are enabling themselves to create their own destiny, the latter will run on empty and will run the risk of being laid off one day.

5. You become a slave to money

If you are controlled by money as opposed to controlling money, you will never be happy. In the real world, 9 out of 10 employees will work just in order to make ends meet. We lead our lives in fear of losing our jobs, not being able to provide for a family and so on. Fear is very destructive and will lead to risk aversion, meaning it will be very difficult to persuade you to take the plunge and let your money work for you. Instead, you are likely to be angry and blame others for the fact that you do not have enough money. Blaming your manager for not increasing your salary is only a projection of the anger you have toward yourself for not creating value on your own. By harnessing money and having it work for you, you will be emancipated and in control.

OK, I get it so what should I work for then?

Instead of working for money, you need to aim to get to a stage where money works for you. Have a look at the well-to-do, they would only take a job to acquire assets of some sort. This could mean acquiring the knowledge of a job/company/industry so they can replicate it. It could mean obtaining the financial intelligence to realize how to beat the system and become the person at the top shaving off profits from the system every day. You should be working to develop assets, be that real estate, stocks and shares or even investing in fine wines. Your aim should be to move up the value chain of life and change from being employed to being a business owner or investor. This way you can earn a passive income without any continuous effort.

Bottom line

This article is not about you quitting your job, merely to open your eyes and shift your expectations to different opportunities of wealth creation out there. If you are not happy in your job, you should consider learning how to invest your money or even how to start up a part time business that can lead to passive income. These actions are likely to be more lucrative than simply putting more work in your current job and hoping for a pay raise.

What are your thoughts on working for money vs. learning to create income yourself?

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.

5 Fail Proof Tips to Setting and Reaching Personal Goals

goal settings

By: Aragga

This article is all about goals, why they are important, how you can set them and finally how to achieve them. First off, what is a goal? Well in this context, a goal is a personal objective. Something you want to achieve within a specific period of time.

All successful people are goal oriented. They know exactly what they want they are working toward the achievement of their goals every single day. They tend to accomplish far more than the average person in all aspects of life.

Goals are flexible and can be used for short term tasks such as booking a holiday or long term goals such as graduating from university. So how do we actually work with goals? There are myriads of ways to do this; I will present the 5 steps I have found working well. Remember that this is an important life skill so pay attention…

1. Decide exactly what you want

The more precise and clear your goals are the easier it will be to know when they are complete. Just like in business, objectives should be specific and measurable. Ensure they are achievable and that are within the realms of reality otherwise you will run the risk of them becoming demotivating. For instance, the chances of me winning a Nobel Prize this year are very slim but me doing my next Toastmasters speech before Christmas could actually happen.

2. Write it down

If you do not write your goals down, they will merely be wishes. Something magical happens when you put pen to paper, your writing etches its way into your subconscious. I have found that writing by hand is more powerful than on a computer, just as with any learning.

3. Make it time bound

Make your goals time bound by setting deadlines and sub deadlines in case you break it down. Give yourself a realistic but aggressive time scales so that your goals challenge you. Goals are here to get things going as we all know that life is not a dress rehearsal.

4. Get it out there

By this I mean put the list of goals up very visible at home or at work, or i you prefer to put images of what you want to achieve up. When we see our goals, we are sending an important message to the brain that activates us, and we then take steps to do what must be done to attain those goals. Tell the world about your goals as well, this will make it very hard for you to pull out If you have ever run a race for charity for instance, you know what I mean.

5. Take action immediately

You have to have momentum going and you should ideally be taking an action every day to bring you one step closer to the achievement of your goal. An example could be if you want to own a brand new Rolls-Royce, take action by ordering a brochure or even book a test drive.

Bottom line

So that was the 5 steps, not exactly rocket science. It sounds easy enough but the trick is to keep things up and move closer to achieving your goals every day. I have found that the more clarity I have on goals the more likely I am to achieve them. Working with goals has worked really well for me, especially when writing them down and seeing them every day. Your subconscious gets to work and sometimes it feels like you attain a goal on autopilot.

So take time to sort out what you want and then place your order… Having said that, if you do not have that clarity already it’s best to put something down now and you see these goals developing over time. Remember that goals aren’t carved in stone and as they are yours, you can change them as often as you like.

Related: How To Stay Happy In Your Job [INFOGRAPHIC]

Image by scottwills

Jorgen Sundberg

The original Undercover Recruiter, after 7 years in tech recruiting Jorgen now runs Link Humans, a social media marketing agency in London.